A Matrix Structure An Organization - 1334 Words

A matrix structure will not be successful if an organization’s employees are not trained with the ability and skills necessary to operate within the structure. Employees must have the right mindset and behaviors in order to operate in an environment that is constantly conflicted with multiple bosses and simultaneously pursuing multiple aims (Bartlett and Ghoshal, 1990; Ford and Randolph, 1992). The employees need to have the same goals within the organization so there is less competition among them. For example take two teams one is in marketing and one is in development if both of them have different goals to achieve this leads to conflict among both teams creating a dysfunctional workplace. These same employees also need to know exactly what their job requires them to do. The matrix structure adds flexibility to the organization but the company needs to make sure that the responsibilities of the top executives are not the only known responsibilities, those job indicators nee d to be exchanged between all levels of the workforce. The flexibility the structure provides can lead to untimely decisions. This is created by the fact that the matrix structure requires input and collaboration among its staff. The employees may have trouble deciding whose’ input is needed because the interpersonal skills of the employees is lacking leading to untimely decisions that could result in a loss of quality. Or the employees may just become divisionally focused and not see the organizationShow MoreRelatedA Great One! 979 Words   |  4 PagesAn organization design labeled the matrix structure is currently a popular, well-liked, contemporary structural design that attempts to maximize the strengths and minimize the weaknesses of both the functional and divisional structures (Gibson, Ivancevich, Donnelly Konopaske, 2009). The matrix organization superimposes a lateral structure that concentrates on product or project coordination on a vertical functional structure (Cummings, 2009). In practical terms, the matrix design combines functionalRead MoreMatrix Analysis : Matrix Management Essay1135 Words   |  5 Pageswhat is a Matrix? A matrix structure describes when we have more than one formal reporting line Matrix management describes where we are managing horizontally across the traditional, ‘Vertical silos’ of functions, geography and organizational boundaries. It can include managing external stakeholders, multifunctional and virtual teams. Thus, in this structure the employment from different departments of the organization temporarily work together. In the matrix structure, there is no particularRead MoreAbb Case Analysis916 Words   |  4 Pagesboth the companies. * In your opinion, was the organization structure chosen for Asea Brown Boveri by Barnevick appropriate? The Organisation structure chosen for Asea Brown Boveri is the Matrix form of organisation structure. This form of organisation structure creates dual lines of authority and combines functional and product departmentalization. Advantages provided by this model: * The business of ABB was very complex. The matrix form of organisation helps the company deal with internalRead MoreAbb Case Analysis908 Words   |  4 Pagesintegrated both the companies. * In your opinion, was the organization structure chosen for Asea Brown Boveri by Barnevick appropriate? The Organisation structure chosen for Asea Brown Boveri is the Matrix form of organisation structure. This form of organisation structure creates dual lines of authority and combines functional and product departmentalization. Advantages provided by this model: * The business of ABB was very complex. The matrix form of organisation helps the company deal with internalRead MoreHBS General Motors essay786 Words   |  4 Pagesï » ¿What are the challenges of managing a matrix organization like GM’s basketweave? How has GM chosen to address these challenges? GM’s basketweave structure fits into a simultaneous organization structure perfectly. The purpose of implementing this matrix structure is to achieving both differentiation and integration within different regional segments and also within functional units. The new structure will help â€Å"to overhaul processes and reduce overlapping product lines, eliminating similar, oftenRead MoreSyngenta Case Study1675 Words   |  7 Pages Organizational structure Syngenta Case Study                   Lectures:  Andrew  Sadler   Students:  Fred  Nguyen   Date:  June  23,  2011            Organization  Structure  Ã‚  Employee  empowerment  Ã‚      Fred  Nguyen      Table of Contents 1   Introduction  ........................................................................................  1   2   Hierarchical  structure  Ã‚  Matrix  structure  ..........................................  1   2.1   Hierarchical  organization  structure   ...............Read MoreOrganizational Structure And Functional Structure999 Words   |  4 PagesFor traditional organization structures, departmentalization means that â€Å"how to group work positions into formal teams or departments that are linked together in a coordinated way† (Victoria management school, 2010, p. 272). These decisions have three types of organizational structure: functional, divisional, matrix and hybrid structures. The definition of functional structure is that making the groups which get the people who have the similar skills together for the similar tasks (Schermerhorn,Read MoreOrganizational Structure Of An Organization1085 Words   |  5 PagesAn organizational structure is a composition that specifies a company s hierarchical structure. There are various kinds of conformations that organizations can choose to build their business around. The organizational structure exemplifies the way in which control and business affairs have been appointed within the organization. Organizational structure encompasses the design of an organization though people positioning and responsibilities in order for organizational goals can be reached. SomeRead MoreUnderstanding Matrix Structures1065 Words   |  5 PagesUnderstanding Matrix Structures An organization’s capacity for responding effectively to dynamic change derives from a synergistic combination of people, processes, and flexible organizational structures (Gibson, Ivancevich, Donnelly, Konopaske, 2009). The flexibility of an organization’s structure depends on the relationships that determine organizational workflow, authority and communication (Covin, Slevin, Schultz, 1994). As an example, this paper describes a matrix structure, offers recommendationsRead MoreProject Planning: Questions1450 Words   |  6 Pagesframe b. political frame d. human resources frame ____ 3. During project planning in a matrix organization, the project manager determines that additional human resources are needed. From whom would he request these resources? a. Project manager c. Functional manager b. Project sponsor d. Team ____ 4. ____ describes a holistic view of carrying out projects within the context of the organization. a. Systems approach c. Systems analysis b. Systems philosophy d. Systems thinking

Bullying Abolish Negative Workplace Atmosphere - 1339 Words

Workplace Bullying: Abolish Negative Workplace Atmosphere Bullies are like chameleons. What they do and say may not always be visible, but their words and actions still impact another person’s life. Bullying does not stop once you graduate; however it continues on into the workplace. This must be stopped. Workplace bullying is inappropriate and it produces unbearable environments that lead to negative workplace atmospheres. The main people involved in the situation, the harmful and destructive effects on the victim and the chance to prevent bullying all tie the fact together that bullying should and can be stopped. Mistreatment is preventable and the amount of suffering it causes is unnecessary. Taking these points into consideration, it will overall show how the bullies, bystanders and victims all play a role in abolishing workplace bullying. Bullies, Bystanders and Victims According to Canadian Institutes of Health Research, 40% of Canadians have experienced workplace bullying that occurs on a weekly basis (2012). First of all, what exactly is classified bullying? It can be defined as â€Å"repeated, persistent, continuous behaviour as opposed to a single negative act and is generally associated with a power imbalance between the victim and perpetrator, where the victim feels inferior† (OSACH, 2009). This means that almost anyone can fill in the role of the bully if they are repeatedly aggressive to another individual. Due to this, individuals may feel unsafe at work as theyShow MoreRelatedOrganisational Theory230255 Words   |  922 Pages5.3 after Manpower strategies for flexible organizations, Personnel Management August, Chartered Institute of Personnel and Development (Atkinson, J. 1984); Figure 5.4 from Kalleberg, A., Flexible firms and labour market segmentation: effects of workplace restructuring on jobs and workers, Work and Occupations (Vol. 30 Issue 2) pp. 154–175, copyright 2003 by Sage Publications, reprinted by permission of Sage Publications Inc.; Figure 5.5 reprinted by permission of Sage Publications Ltd from Clegg

Prisons of the Future free essay sample

Will there be more people on probation or more people in jail? Yes to both, there will always be crime. Most likely a large increase in the near future due to the incredible rise in crime within the juvenile population, which in turn leads to more adult criminals. Our prison systems of the future need to be looked at from a proactive point of view before reforming the prisons themselves. Lawmakers need to look at making sure that the punishment fits the crime and then is carried out in the proper facilities. I feel that we should work closer and harder on rehabilitating the juvenile offenders. Be harder on the punishment and show them the importance of staying out the system, and hope that this makes them think twice about their life in crime. But if they do up in a detention center, then the center should have programs that instill work ethic and supply formal training to acclimate the offender into society. We will write a custom essay sample on Prisons of the Future or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We have overcrowding in prisons now and this is going to continue to be a problem. For every crime there has to be an appropriate sentence that can and will be upheld. I also think that there should be separate prisons for certain crimes. Those who commit a minor offence verses those who have committed a crime that is much more severe need to have different facilities. I also think that it would be a good idea for the prisoners to pay room and board and showing a sense of responsibility. I see a future where, every able bodied prisoner will be working to pay for his or her stay. After all, most of us non-criminals, have to pay for a roof over our heads, why shouldnt they? I see less jail time for minor offenses. Many misdemeanors will get weekend time, dismissal for first offense, or more creative ways to serve out a sentence; like trash pickup, or working or projects like rebuilding schools, highways or bridges on their off hours. This will keep them in the work force, keep them from running up a jail bill, keep us from having to pay to feed them, and still work off their fines. These things together would give the offenders a sense of self-worth and a feeling of being part of their communities. As for the courts putting someone on multiple life sentencing in a row, they should consider the death penalty a little more, Instead of wasting our taxes dollars. It is so hard to see or even think what our Justice systems will look like in the future with all the cuts that are being made. But I hope for our sake that they find something to work better then what we have right now.

The Fame by Lady Gaga free essay sample

It seems that everyone is either a lover or a hater. Some people label her as an attention-seeking freak while others flock to her concerts to watch her outrageous performances. Personally Im a Little Monster all the way and I think shes awesome. While some of todays music is horrible, Lady Gaga opens up and puts so much emotion into her music. For anyone who has doubts, just listen to her live. Her voice is so powerful that everthing sounds amazing. Some of her videos are a little strange, and sometimes she really is kind of weird. She just puts so much into singing and playing piano though. If you still dont believe me watch any videos of her live online. Another thing about Lady Gaga is that she always stresses how important it is to be yourself. She sends out a really good message. While I realize that this might not be everybodys favorite kind of music, you have to admit that she wont be going anywhere anytime soon. We will write a custom essay sample on The Fame by Lady Gaga or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page

Angelas Ashes With Comparison to Pip essays

Angela's Ashes With Comparison to Pip essays Frank McCourt, the narrator of Angela's Ashes, seems to be a very strange fellow. He spends much of his day dreaming about what it would be like to be rich and have a father who does not drink the dole money away every week. He plays with his little brothers and makes them laugh when they are too hungry to play anymore. Frank even steals food from the stores and people's doorsteps to make sure that his family has enough food for the night. In reality, he has taken over the job of "man of the house" from his drunken father. "They scream at me and tell me I'm filthy. I try to explain to them that Mam has the disease and that I'm worn out trying to make ends meet, keeping the home fires burning, getting lemonade for Mam and bread for my brothers. There's no use telling them about the marmalade for they'll only scream again." Malachy McCourt, Frank's father, comes from the North of Ireland. Malachy claims he was in the Irish Republican Army and is forever bragging about how he "did his part" for Ireland. Because he is from the "Protestant" North, he is viewed with distrust by the Catholic citizens of Limerick Because of his accent, It is hard for him to get a job. He also suffers from the "Irish Problem" he is an alcoholic. When he does get a job, he works very hard until Friday. On Friday he gets his wages and goes to the pub, gets drunk, comes home singing "Kevin Barry" or "Roddy McCorley", sleeps until noon the next day, and is fired for being late. He leaves the family during World War II to work in an English factory. He sends no money home because he drinks it all in the pubs. He never comes back after the war has ended. One song that Malachy would sing is this:Up the narrow street he stepped There's never a tear in the blue eyes ...

Free Essays on A Brief History Of Robots

A robot can be defined as a programable, self controlled device consisting of electronic, electrical, or mechanical units. The notion of robots or robot-like automates can be traced back to medieval times. Although people of that era didn’t have a term to describe what we would eventually call a robot, they were nevertheless imagining mechanisms that could perform human like tasks. As early as 270 BC an ancient engineer named Ctesibus made organs and water clocks with moveable figures. In medieval times, automatons, human-like figures run by hidden mechanisms, were used to impress peasant worshipers in church into believing in a higher power. The automatons, like the â€Å"Clock Jack†, created the illusion of self-motion (moving without assistance). The â€Å"Clock Jack† was a mechanical figure that could strike time on a bell with its axe. This technology was virtually unheard of in the 13th century. By the 18th century, miniature automatons became more popular as toys for the very rich. They were made to look and move like humans or small animals. Automatons like â€Å"The Pretty Musician†, built around 1890, were able to turn their head from side to side while playing an instrument with their hands and keeping time with their feet. However, it is literature where human kinds vivid imagination has often reflected our fascination with the idea of creating artificial life. In 1818, Mary Shelly wrote Frankenstein, a story about the construction of a human-like creature. For Shelly, a robot looked like man but had the ability to function like a machine. It Pg 2 was built of human components, which could be held together by nuts and bolts. Shelly also thought that a robot had to be bigger that a regular person and had to have super strength. In 1921, Karel Capek, a czech playwright came up with an intelligent, artificially created person, which he called â€Å"robot.† The word â€Å"robot† is czech for work... Free Essays on A Brief History Of Robots Free Essays on A Brief History Of Robots A robot can be defined as a programable, self controlled device consisting of electronic, electrical, or mechanical units. The notion of robots or robot-like automates can be traced back to medieval times. Although people of that era didn’t have a term to describe what we would eventually call a robot, they were nevertheless imagining mechanisms that could perform human like tasks. As early as 270 BC an ancient engineer named Ctesibus made organs and water clocks with moveable figures. In medieval times, automatons, human-like figures run by hidden mechanisms, were used to impress peasant worshipers in church into believing in a higher power. The automatons, like the â€Å"Clock Jack†, created the illusion of self-motion (moving without assistance). The â€Å"Clock Jack† was a mechanical figure that could strike time on a bell with its axe. This technology was virtually unheard of in the 13th century. By the 18th century, miniature automatons became more popular as toys for the very rich. They were made to look and move like humans or small animals. Automatons like â€Å"The Pretty Musician†, built around 1890, were able to turn their head from side to side while playing an instrument with their hands and keeping time with their feet. However, it is literature where human kinds vivid imagination has often reflected our fascination with the idea of creating artificial life. In 1818, Mary Shelly wrote Frankenstein, a story about the construction of a human-like creature. For Shelly, a robot looked like man but had the ability to function like a machine. It Pg 2 was built of human components, which could be held together by nuts and bolts. Shelly also thought that a robot had to be bigger that a regular person and had to have super strength. In 1921, Karel Capek, a czech playwright came up with an intelligent, artificially created person, which he called â€Å"robot.† The word â€Å"robot† is czech for work...

Shareholders Value Essay Example | Topics and Well Written Essays - 1500 words

Shareholders Value - Essay Example The entries are counterbalanced so that the assets always equal the liabilities and owner's equity. The balance sheets of the company are examined by shareholders. The fundamental principles of economics are optimization and market equilibrium. The optimization principle says that people choose the best consumption patterns that they can afford. The market equilibrium principle states that prices adjust till demand equals supply. A supply curve measures how much of a good will be supplied at a given price. Suppose we reach a price p for the supply of a quantity x. The producer would be willing to supply a smaller amount at a lower price. However the entire quantity is sold at the price p. The producer's surplus measures the gains to the firm by selling all the goods at the higher price p. The concept of surplus enables us to determine the gains and losses for the firm. The consumer's surplus is the difference between the gross benefit of consuming the good and the price paid for that good. This perspective lets us understand the firm from economics theory. The concept of producer's surplus is closely linked to the concept of profit. 9. The accounting approach does not measure the large gaps between the true value of the firm and the observed market value. The economics perspective considers all the variables that influence the market till we find a match between the actual and the calculated market values of a firm. 10. Shareholders in a firm rely on accounting practices more that economic calculations because accounting numbers are easily available for analysis. 11. Every accounting decision has an economic consequence while the changes in the economic picture are not necessarily reflected in accounting. 12. While accounting is a simple process based on conventions and numbers available with the firm, economic considerations are very complex and involve many variables. The values of economic variables are not readily available and are many times external to the firm. 13. While accounting is by nature a short term activity, economic analysis is a long term activity. 14. Accounting has methods in place for auditing the firm. Economic methods do not have established audit procedures in place. 15. While accounting

Supply Chain of Oil Industry Essay Example | Topics and Well Written Essays - 2000 words - 1

Supply Chain of Oil Industry - Essay Example This paper illustrates that the strongest supply chain has been in the past been denoted as indispensable in determining the success of a business or any other undertaking. The defeat of the British army by the American counterparts was linked to the power supplies of weapons and troops to the American side. In the oil industry, a supply chain is considered critical in that it determines the effectiveness of the industry right from transportation to consumption of the oil-related products. Cox argued that supply chain is a wider concept that should be viewed as a complex management that determines competitive advantage of any given organization. Supply chain creates a single plan that denotes the flow of products in a business. The coordination of different actors uses a defined framework designed to achieve the specific goal of linking suppliers to customers and the organization involved in the supply chain management. A well-managed supply chain helps in reducing costs and adding v alue to customers. Stadtler & Kilger pointed out that effective supply chain is used as a major source of competitive advantage. To remain at the top of the competition, customer preferences have to be put into consideration as well as articulate on what the competitors offer so that a better supply chain can be devised. The ability of organizations to differentiate themselves from others is dependent on the competence of their managers to focus on customers and competitors and manage to operate at a lower cost. In fact, Cox argued that successful companies have either cost advantage or have value advantage or even a combination of the two. In this regard, it is indispensable to argue that a well-managed supply chain should be able to have either of the two concepts or a combination of the two. In the oil industry, the prices of crude oil and natural gas are perhaps the closely watched product prices across the global market. The supply chain involved in the oil industry is, however , controlled by the main actor, who in this case is the government. Although many landlords and communities might be the owners of the land where oil is located, the government is the custodian of the oil. This changes the whole supply chain management since the government controls the oil prices.

Operation management Assignment Example | Topics and Well Written Essays - 1500 words

Operation management - Assignment Example This is one of the important aspects in the operations of any organization; this is basically implemented in the product lifecycle. This operation in an organization aims to development of new products, product opportunities with competitive advantage. Quality This is an important aspect in an organization which ensures that in an organization there is effectiveness in its organizational structure, procedures, guidelines as well as the resources needed in the production of goods and services to meet customer satisfaction. Process and capacity design This is the process of ensuring that an organization determines the required capacity in order to meet the dynamics and the required organizational change. The design capacity is the maximum work or output that organizations produce or accomplish within an established time framework. A suitable capacity design in an organization should ensure that an organization achieves its effective capacity. Location selection This is where an organiz ation is located basically the physical location. Appropriate selection of the organizational selection is important because it contributes to effectiveness and efficiency in the context of accessibility. Layout design This is the organizational structure and the arrangement on how and where operations are done. Layout design is important aspect in ensuring effectiveness and efficiency on how operations are done; the layout design should be executed in accordance with the ways and the manner in which operations are done in an organization. Human resource and job design This is an organizational process which involves the management of the employees. This involves job selection where relevant vacancies are identified and thereafter recruitment and selection of qualified employee follows. This aspect is important because it ensures that the design job in an organization is matched with the appropriate skills and qualification for effective execution. Supply chain management This is a process in an organization which ensures that there effective and smooth execution of the organizational processes and activities. The importance of this aspect in an organization is that it ensures that the production process is effective and that the goods and services are made available in time and convenience taken into account in reaching customers and clients. Inventory This is an important aspect of an organization which ensures that there is appropriate and suitable management of demand and supply in an organization. Appropriate levels of inventory should be kept in an organization to ensure that the organizational operations are not subjected to any shortages or delays. Scheduling This is the organization and programming of operations notably is the production processes and accomplishment of activities. This aspect is important in determining whether the targets and goals of the organization have achieved. Maintenance This is important process in an organization whereby ope rations are maintained to ensure that they are working properly and operational. The aim of this process is to ensure that there is effective and smooth execution of operations and also a way of taking precautions on the eventuality of breakdown and failures. The notable key important areas in an organizati

Market analysis of Sunfeast cookies

Market analysis of Sunfeast cookies The main objective of the report is to comply to the various marketing theories that has been prevailing in the market and get a proper understanding of the real market. With the help of the ITC Sunfeast various functions and strategies were being discussed and discussed in respect to policies and path they have followed since they have been a successful player in the market. The consumer insight is studied to get a sense of various needs, demands and mind set of them. This is done with the help of questioning people at different places so that there is a glimpse of their buying pattern. The people interviewed were from different places of Gurgaon. COMPANYS OVERVIEW ITC stands for Imperial Tobacco Company of India Limited is an Indian Conglomerate whose market capitalization is of US $14 billion and turnover of over US $ 51 billion. ITC is a largest private cigarette company with a diversified portfolio which comprises of hotels and paperboards, packaging, agri- business, packaged foods, confectionary, branded apparels, greeting cards and FMCG products. ITC group is the latest diversed form of FOOD DIVISIONS. The entry in beverage market was just to implement a new strategical decision to increase the market values. The core values of company lies in understanding the customer needs, reinventing brands and to establish the expertise brand. ITCs aimed at creating multiple drivers of growth anchored on its time-tested core competencies: unmatched distribution reach, superior brand-building capabilities, effective supply chain management and acknowledged service skills in hoteliering. SUNFEAST In July 2003, ITC entered in Biscuits market with the Sunfeast it was Glucose, Marie and cream biscuits. The brand connotes to happiness, contentment, satisfaction and pleasure since its mascot Sunny and slogan spread the smile. In 6 years Sunfeast has launched many new varieties and has it launched almost all types of biscuit categories. At that time, Britannia and Parle held. The rest too was firmly held by smaller players like Priya Gold which had a strong presence in the north.Things have lot changed after three year. The growth has been increased upto 12% and the overall pricing was Rs 4,000 crore ITCs Sunfeast is a different story to tell so far. The strategist looks at the game plan of a late entrant and how the biscuits industry has responded. MARKETING ENVIORMENT MACRO ENVIORMENT Developments and implementing marketing plans requires number of decisions. Making those decisions is both an art and science. To provide insight into and inspirations for marketing decision making, companies monitor customer needs and update themselves so that they can continuously adapt to the environment. In 2003 when ITC entered the market there was a organized sector of biscuits which was estimated to be 0.8 million tons with a value of Rs 45 billion and Britannia and Parle were the major competitors. But the company realized that urban India comprising 27% of the population accounts for 44% of biscuit composition that consumers are looking for innovation, variety and fun in the entire biscuit category which other biscuit companies lack. DEMOGRAPHIC ENVIORMENT Since India is diversified and demographically vivid, hence the need is therefore very different. So the company catered the need of every life cycle as there is a product for children and even for elders and also for older people. Hence there is something for everyone and by this ITC dominated the market completely. ECONOMIC ENVIORMENT The available purchasing power in an economy depends on current income, price, saving, debt and credit availability. The company realized the buying potential of the Indian market and accordingly price the biscuits in a way so that it does not push the consumer and the price corresponds to the price of the competitors. So this way the customers will have a value for money as in the same price they will have a new and a better product. Moreover the focus was on the urban population hence the price was not such a matter of importance as the people of this category has high purchasing power. SOCIO-CULTURAL ENVIORNMENT The society shapes the beliefs, values and norms that largely define consumer tastes and preferences. People absorb, almost unconsciously, a world view that defines their relationship to themselves, to other, to other organizations and to society. So ITC launched a product which was in accordance with the beliefs of India as the ingredients contained in the product are those which were generally used by the people and moreover satisfied them and it was in also tune with the changing taste and preferences of the consumers. ENVIORNMENTAL ITCs operation result mainly concern on three areas: (a) release of greenhouse gases for global warming; (b) consumption of water, both from surface and sub-surface sources, Global Warming:strategy used by company to lower the global effect are (a)Lower the energy used by improving technology and implementing it with new products. (b) greenhouse gases, especially carbon dioxide, through a large-scale forestry programme. Water Conservation: ITC is know about the fact that freshwater in the country is increasingly becoming a valuable resource given that India accounts for 18% of the worlds population but has only 4% of global freshwater resources. MICRO ENVIORNMENT ITCs employment practices are based on attracting and retaining talent only on merit. The Company leadership walking the talk and focusing on implementing the policy underlines the Companys approach to employment practices and creating a decent work environment. ITCs takes care of all human rights and employee satisfaction along with maintaining dignity. High standards of employment and EHS practices judge the Companys performance, help in the attraction and retention of quality talent, and enhance the equity of the Company as a responsible employer. The primary objective is to nurture a culture of meritocracy amongst a committed and enthusiastic workforce from diverse backgrounds. The organizational structure is as follows:- DISTRICT MANAGER REGIONAL BRANCH MANAGER BRANCH MANAGER ASSISTANT BRANCH MANAGER 3 CIRCLE INCHARGE (CITY, METRO UP COUNTRY) AREA EXECUTIVE SUPERVISOR SALES MAN MARKETING STRATEGY ITC is a nation company that is most valued because of its corporate culture. Chairman Y C Deveshwar considers the company as commitment beyond the market. The company seem to be committed with developing India and contributing in its own way not only to succeed in at a smaller level but making a difference at a global level in an international w STRATEGY With its one of its product which is Sunfeast the company is determined to give happiness, contentment, satisfaction and pleasure since its mascot is Sunny and slogan spread the smile which stood true to its name. The product Sunfeast was launched in the midst when the biscuit market in India was estimated to be about a value of Rs 45 billion and out of that Britannia and Parle held more than 80% of the organized sector in value terms. ITC therefore decided to enter the branded biscuits market with products that would reinforce the gratifying aspects of the brand as well as offer great taste and quality to customers. The ITC can be a classical example of study as a tobacco company who deals in various products can be successful in promoting in marketing biscuits? The core competencies on which ITC relies on the depth of distribution, brand building capability and ability of quality outsourcing which made it successful. Sunfeast which was launched in 2003 was one of its diversified arrays apart from a tobacco product leader to a FMCG player. IT has a well developed system of distribution which can only be compared only to HLL. As ITC was one company who has its intervene in all major fields so this establishes Sunfeast among all over India and as well outside India. The biscuit market is to be estimated about 4500-5000 crore with Parle and Britannia being the major players. The biscuit market has now moved to value added biscuits and key markets were U.P., Maharashtra and Tamil Nadu. While the rural market prefers Glucose biscuits and Urban market is fond of cream biscuits. The establishment of brand was never easy as the market is already having lead biscuit companies which were satisfying the needs of people. Sunfeast monitored the market demand and carefully handled promotion and brand building which made the brand to gain 10% market share. The product was made exciting by launching a series of convenience goods, new tastes and flavours which lead to an interest in the brand. The company continued a series of launching of products like Milky magic, coconut, strawberry, pineapple, butterscotch and cream and it also entered the premium biscuit category with Dark Fantasy. Moreover market research revealed that consumers were looking for innovation, variety, and fun in all the biscuits cateogries. A mascot, Sunny was chosen to convey these aspects of ITCs biscuit brands. Initial offerings included the Sunfeast Glucose biscuits, targeting children and their mothers; Sunfeast Orange Marie, targeting housewives and families; and Sunfeast Orange cream, Butterscotch cream and Bourbon Cream, targeting children. Over the last few years, the Sunfeast range has expanded with the introduction of the Sunfeast Dark Fantasy range in the premium segment; the Sunfeast Milky Magic in the milk biscuit category; the Snacky in salted crackers and cookies category. In addition, ITC entered the nutritional biscuit segment with launch of Sachins Fit Kit- a range of healthy products co-created with the cricket icon. In 2007 the brand has a value of Rs 5 billion and is growing at 15% per year. CONSUMER ANALYSIS The analyses showed that majorly people consumed Biscuits and are not fond of having the Sunfeast Pastas. About 63% of people prefer having Sunfeast Marie and Sunfeast Dream Cream is being preferd by only 25% of the consumers. The products like Sunfeast Special, Sweet n Salt, and Golden Bakery are not that much appereciated as only 13% of people prefer them. In dream Cream Butterscotch, Orange and Burbon were equally appreciated. Classic Snacky was more liked as compared to Chilli flakes in Snacky brand. 90% people prefer having Marie lite over Orange Marie and the product is not just consumed by Old but almost people of every age group. In Golden Bakery choco nut was mostly liked while there was no intrest in the rest of the choices. Coconut and Butter were equally liked in Special cateogary. 63% prefer Sunfeast because of its Taste and Flavour while 25% likes them because of price, packaging, quality. People also appereciated it because of availability of large variety. It was also observed from the survey, that the products were regularly by the customers, most of them going for weekly and fortnightly purchase of the product. The major competitors for the product are Parle and Britannia which were even a threat when the product was launched. The brand loyalty seems to very weak as when consumers were asked that would they continue to consume Sunfeast even if other products were at a discount, the answer came as No. The people were specific in the categories but not with the brand Sunfeast. The television seems to be most effective form of advertisement as it spread awareness in almost every age group and was the major promotional tool. The brand was easily available to people and even remotest to smallest shops have Sunfeast for sale. The people seem to be assured of quality and said that they would recommend their friends and relatives the product.

The History of Ku Klux Klan :: essays research papers

It has been heard and talked about throughout history, that there was never such a thing as "The" Ku Klux Klan. There is traceable evidence of different movements and organizations that have used this name. The history of the K.K.K. corresponds with the history of race relations from our country. The Klan can be divided into five different eras: The Reconstruction, The End of the War (& Pulaski Six), The Klan Mobilization, The Reign of Terror, and The End of the First Era. Each stage was brought out by economic and social changes. Each stage also is at the same point in time as an escalation in racial standings. As it was started in 1865, the Ku Klux Klan has sent a sense of terror through people’s minds. A group of six white Southerners was the start of this organization. The history of violence of the K.K.K. is a result of the hatred and anger from the end of the Civil War. The reason for this hatred was because blacks had won their struggle for freedom of slavery. They fought to deny the civil rights for African Americans. They wanted the blacks to be forced into slavery once again. The K.K.K. tore apart reconstructing governments and established a reign of terror and violence throughout the whole war-torn South. The first era of the K.K.K. lasted about three or four years, than faded. The arose again after World War 1. The overall story starts with many generations of Americans learning hard lessons of life. These experiences led to fierce individualism, surprising inventiveness, and the thought that they could be whatever and go wherever they wanted to. Other things occurred alon g with these thoughts. "Frontier Justice" was an instant, private and violent method of settling differences without law officials. This was a large component to the motivation of the Ku Klux Klan. To some whites the freedom of slaves meant that their social and economic ways of life had been defeated. For some white Southerners, this was a nightmare that came true. The number of slaves living around the whites were seen as threats. Night patrols were a result of bloody slave revolts. These patrols consisted of white men that were empowered and authorized by law to look enforce a curfew for slaves, look for runaways and guard rural areas. This was done to prevent any black rebellions. These patrollers were given the right to whip any violators they caught.

Just Another Paper

Course Syllabus College of Criminal Justice and Security CJA/394 Contemporary Issues and Futures in Criminal Justice Copyright  © 2010 by University of Phoenix. All rights reserved. Course Description This course examines both the principle issues in contemporary criminal justice as well as the extrapolation of such issues toward possible futures within the criminal justice field. Students will focus upon relevant research in policing, courts, and corrections that reflect key elements of current conditions and what may be expected in the years to come.Students will apply critical review and engage in in-depth discussion of these concepts as a basis for comprehensive understanding at local, state, national, and global levels of criminal justice administration. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: †¢University policies: You must be logged into the student websi te to view this document. †¢Instructor policies: This document is posted in the Course Materials forum.University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Muraskin, R. , & Roberts. A. R. (2009). Visions for change: Crime and justice in the twenty-first century (5th ed. ). Upper Saddle River, NJ: Pearson/Prentice Hall. Robinson, M. B. (2009). Justice blind?Ideals and realities of American criminal justice (3rd ed. ). Upper Saddle River, NJ: Pearson/Prentice Hall. Victor, J. L. & Naughton, J. (2010). Annual editions: Criminal justice. New York, NY: McGraw-Hill. Walker, S. , & Katz, C. M. (2008). The police in America: An introduction (6th ed. ). New York, NY: McGraw- Hill. Waller, B. N. (2009). You decide! Current debates in crim inal justice. Upper Saddle River, NJ: Pearson/Prentice Hall. All electronic materials are available on the student website. Week One: Criminal Justice System AssessmentDetailsDuePoints Objectives1. 1Evaluate past, present, and future trends in the interface between components of the criminal justice system and criminal justice connections with surrounding society. 1. 2Assess the value of the criminal justice system in a changing society. 1. 3Examine contemporary issues currently facing the Criminal Justice System. 1. 4Identify recent and future trends and issues affecting the criminal justice system. ReadingsRead Ch. 1 of Visions for Change. Read Article 14 of Annual Editions: Criminal Justice. Read Ch. 3 of Justice Blind? Read this week’s Electronic Reserve Readings. ParticipationParticipate in class discussion by posting a minimum of two substantive responses on four separate days during the online week. All Week1 Discussion QuestionsRespond to the two weekly discussion que stions (DQ1 & DQ2). DQ1-Thursday DQ2-Saturday0. 5 0. 5 Individual AutobiographyIntroduce yourself to the class with a summary of your background. Submit the bio to the Chat Room forum and comment on other student’s bios in an effort to get to know everyone better.Tuesday by 11:59 PM MST4. 0 Individual Criminal Justice Trends EvaluationWrite a 1,400-1,750-word paper in which you evaluate past, present, and future trends in the interface between components of the criminal justice system and criminal justice connections with surrounding society. In your assessment, be sure to evaluate and identify and assess the following: †¢Recent and future trends and contemporary issues affecting the criminal justice system †¢Value of the criminal justice system in a changing society Format your paper consistent with APA guidelines.Monday by 11:59 PM MST12 Week Two: Past, Present, and Future Trends in Policing: Development and Operations DetailsDuePoints Objectives2. 1Evaluate past, present, and future trends pertaining to the continuing development and operation of the field of policing. 2. 2Analyze the organizational management, administration, and operational aspects of policing. 2. 3Examine perspectives of the policing function from the local, state, and federal organizational levels. 2. 4Identify possible future changes in laws and the impact on the field of policing.ReadingsRead Ch. 2-4, & 15 of The Police in America. Read Article 14 of Annual Editions: Criminal Justice. Read Debate 1 & 2 of You Decide! Current Debates in Criminal Justice. Read this week’s Electronic Reserve Readings. ParticipationParticipate in class discussion by posting a minimum of two substantive responses on four separate days during the online week. All Week1 Individual Discussion Questions Respond to the two weekly discussion questions (DQ1 & DQ2). DQ1-Thursday DQ2-Saturday 0. 5 0. 5 IndividualPolicing Functions PaperWrite a 1,050-1,750-word paper in which you examine the various perspectives of the policing function from the local, state, and federal organizational levels. Be sure to identify and address possible future changes in laws and the overall impact these changes will have on the field of policing. Format your paper consistent with APA guidelines. Monday by 11:59 PM MST11 Learning Team Team Charter Collaborate with all team members and come to consensus regarding the contents of your learning team charter. Submit the final Team Charter to one team member’s Assignments section.Wednesday by 11:59 PM MST1 Learning Team Policing Development and Operation Trends PaperWrite a 1,050-1,400-word paper in which you analyze the organizational management, administration, and operational aspects of policing within policing organizations. In your analysis, be sure to evaluate past, present, and future trends pertaining to the continuing development and operation of the field of policing and how these evolutions impact various policing organization s (local, state, federal). Format your paper consistent with APA guidelines. Monday by 11:59 PM MST8Week Three: Past, Present, and Future Trends of the Courts: Development and Operations DetailsDuePoints Objectives3. 1Identify the current and future issues facing courts and court administrators today. 3. 2Articulate court purposes and responsibilities and the importance of strategic planning and vision as foundations of successful court management. 3. 3Discuss future management issues and trends regarding language interpretation services. 3. 4Appraise the impact of court consolidation and restructuring on future court processes and responsibilities. . 5Assess the past, present, and future impact that victim rights laws have on court proceedings. ReadingsRead Ch. 12 of Visions for Change: Crime and Justice in the Twenty-First Century. Read Ch. 7 of Justice Blind? Read Article 13 of Annual Editions: Criminal Justice. Read Debate 3, 8, & 17 of You Decide! Current Debates in Criminal Ju stice. Read this week’s Electronic Reserve Readings. ParticipationParticipate in class discussion by posting a minimum of two substantive responses on four separate days during the online week.All Week1 Individual Discussion Questions Respond to the two weekly discussion questions (DQ1 & DQ2). DQ1-Thursday DQ2-Saturday 0. 5 0. 5 Individual Court Issues AnalysisWrite a 1,050-1,400-word analysis in which you identify the current and future issues facing courts and court administrators today. In your analysis be sure to discuss the following areas: †¢Discuss future management issues and trends regarding language interpretation services. †¢Assess the past, present, and future impact that victim rights laws have on court proceedings.Format your paper consistent with APA guidelines. Monday by 11:59 PM MST10 Learning Team Court Management Executive SummaryWrite a 350-700-word executive summary in which you articulate court purposes and responsibilities and the importance o f strategic planning and vision as foundations of successful court management. Additionally, appraise the impact of court consolidation and restructuring on future court processes and responsibilities as part of court management efforts and responsibilities. Format your paper consistent with APA guidelines. Monday by 11:59 PM MST7Week Four: Past, Present, and Future Trends in Corrections: Institutional and Corrections Systems DetailsDuePoints Objectives4. 1Identify the current and future issues facing prisons and prison administrators today. 4. 2Evaluate past, present, and future trends pertaining to the development and operation of institutional and community based corrections. 4. 3Analyze the role/issue of various correctional models, approaches and systems as a developing trend. 4. 4Analyze Legislative and correctional philosophies associated with increasing correctional populations. 4. Hypothesize future correctional problems including potential solutions. ReadingsRead Ch. 16 of Visions for Change: Crime and Justice in the Twenty-First Century. Read Article 31 & 32 of Annual Editions: Criminal Justice. Read Debate 13 & 15 of You Decide! Current Debates in Criminal Justice. Read this week’s Electronic Reserve Readings. ParticipationParticipate in class discussion by posting a minimum of two substantive responses on four separate days during the online week. All Week1 Individual Discussion QuestionsRespond to the two weekly discussion questions (DQ1 & DQ2).DQ1-Thursday DQ2-Saturday 0. 5 0. 5 Individual Corrections Trend EvaluationWrite a 1,400-1,750-word paper in which you conduct research and evaluate past, present, and future trends pertaining to the development and operation of institutional and community based corrections. As part of your evaluation, identify and analyze current and future issues facing prisons and prison administrators today and the role/issue of alternate correction systems as a developing trend. Format your paper consistent wit h APA guidelines. Monday by 11:59 PM MST12 Learning TeamFutures of Corrections PaperWrite a 700-1,400-word paper in which you analyze future correctional philosophies associated with increasing correctional populations. In your analysis be sure to hypothesize future correctional problems that will need to be addressed by prison administrators. Format your paper consistent with APA guidelines. Monday by 11:59 PM MST7 Week Five: Major Global Crimes and Criminal Issues in Criminal Justice DetailsDuePoints Objectives5. 1Identify major global crimes and criminal issues that have a global impact on justice systems and processes. 5. Compare and contrast international criminal justice systems. 5. 3Analyze the impact of cyber crime on worldwide justice systems. ReadingsRead Ch. 5, 15, & 32 of Visions for Change: Crime and Justice in the Twenty-First Century. Read Debate 18 & 19 of You Decide! Current Debates in Criminal Justice. Read this week’s Electronic Reserve Readings. Participat ionParticipate in class discussion by posting a minimum of two substantive responses on four separate days during the online week. All Week1 Individual Discussion QuestionsRespond to the two weekly discussion questions (DQ1 & DQ2).DQ1-Thursday DQ2-Saturday 0. 5 0. 5 Individual Global Crimes AnalysisWrite a 1,050-1,400-word paper in which you identify the various major global crimes and criminal issues that have a global impact on national and international justice systems and processes. Be sure to compare and contrast the various international criminal justice systems and how these major global crimes and criminal issues addressed. Format your paper consistent with APA guidelines. Monday by 11:59 PM MST11 Learning Team Article AnalysisWrite a 700-1,400-word paper in which you research a recent article focusing on cyber-crime.In your analysis, be sure to analyze the impact that cyber crime has on worldwide justice systems and the processes which combat global crime. Format your paper consistent with APA guidelines. Monday by 11:59 PM MST7 Individual Discussion Questions Week One †¢What is the relationship between the criminal justice system and society? How do past, current, and future trends impact the development of community relations for criminal justice organizations? What recommendations would you make to improve the interface between society and the criminal justice system? Give an example of a contemporary issue currently facing the criminal justice system. How does this issue impact the criminal justice system? What would happen if this issue was magnified (or decreased)? What would the implications be for the various personnel in the criminal justice system? Explain. Week Two †¢What are the various developmental and operational trends impacting policing? How do past, current, and future trends impact the development and operations of policing organizations? What recommendations would you make to improve the overall development and operations of the policing field? What are the various organizational police functions (local, state, federal)? How do the various functional levels of policing differ from one another? What distinctions can be made about each? Is there a better solution to the way the current system(s) operate at each level? Explain. Week Three †¢Give an example of a current/future issue facing courts and court administrators today. How does this issue impact the overall operations of the court system within the criminal justice system? How can we solve this issue to improve the court system and improve overall court administration?Explain †¢What are the laws reflecting victim rights? How do the past, present, and future victim rights laws impact court proceedings? What would happen if victim rights laws did not exist? Explain. Week Four †¢What is the role of alternate corrections systems? How do alternate corrections systems impact the criminal justice system as a developing trend regarding m anagement, administration, etc.? Is there a better solution to alternative corrections systems? Explain. †¢What are potential future problems for correctional systems? Which events have led to the development of these issues (past and present)?How can we solve and accurately plan to correct these future issues? Explain. Week Five †¢Give an example of major global crimes. How do these crimes and other criminal issues impact global criminal justice systems? How can we improve the overall effectiveness of strategies employed to combat these global crimes and criminal issues? Explain. †¢Give an example of an international justice system. How do the various international justice systems cooperate and coordinate in combating global crime? What would happen if the communication among these international justice systems broke down, or was non-existent? Explain.

Deception in Research A Critical Analysis

Deception in Research A Critical Analysis Introduction The Stanford prison experiment was a psychological research on the impacts of being a prison guard or a prisoner. As the name suggests, the test was carried out at Stanford University between August 14 and August 20, 1971. It was conducted by a group of renowned researchers in the psychology field, led by Phillip Zimbardo. The latter was a well known professor of psychology.Advertising We will write a custom essay sample on Deception in Research: A Critical Analysis specifically for you for only $16.05 $11/page Learn More The research was funded by the US Office of Naval Research. The research attracted the interest of both the Marine Corps and the US Navy. It was conducted to investigate, and possibly explain, the discrepancies between the prisoners and the military guards. Zimbardo and his research team came with a hypothesis to conduct the study. The scholars hypothesized that the intrinsic personality traits of the prisoners and the guards w ere the key source of abusive behavior in prison. Consequences of Deception There are several advantages and disadvantages associated with the use of deception in research. The costs and benefits of deception can be traced in the Zimbardo’s study. According to the scholars, the prisoners had internalized their responsibilities, although some indicated that they would acknowledge â€Å"parole† even if it would entail forfeiting their pay. The prisoners, however, acted to the contrary. They continued to participate in the study even after their requests for parole rejected. Zimbardo held that the prisoners did not have any reasons for continuous contribution in the research after losing all their monetary compensation. But they did continue with their contribution, possibly because they had internalized the ‘prisoner’ identity. Zimbardo noted that, out of the more than fifty individuals who had participated in the experiment, only one person questioned its m orality (Zimbardo, 1973). The results of the study indicated the obedience and impersonality of the individuals when presented with a legitimizing ideology. The results also addressed the issue of institutional and social support. The scholars used two theories in the study. The first was applied cognitive dissension theory (Nier, 2010). The second was the power of influence theory. The outcome of the research supported the situational attribution of behavior. The results refuted the dispositional attribution (Nier, 2010). The actions of the participants were attributed to the situation. Individual personalities did not play a significant role in this case. The findings of this research were compatible with those made in Milgram’s study.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More In the latter experiment, ordinary individuals obeyed orders to administer distressing and hazardou s electric shocks to another individual (Haney Banks, 1973).  After the research, there were uprisings in some penitentiary facilities. They included Attica and San Quentin correctional institutions (Haney Banks, 1973). The uprising raised concerns over the methodology adopted in the study and findings made. The prisoners and the guards embraced their respective obligations, something that was not anticipated. The parties went beyond what the researchers had projected. The situation gave rise to dangerous and psychologically destructive conditions in the prisons. A third of the prison guards were believed to have displayed authentic sadistic behavior (Zimbardo, 2007). The lead researcher was forced to admit the fact that he had inactively allowed for immoral actions, which were conducted under his watch. The scholar concluded that both the guards and the prisoners were engrossed in their obligations. He also realized that he had immersed himself too deeply his own study. As a re sult, he was forced to terminate it. The Stanford prison study was widely regarded as an alarming academic undertaking. It bared the participants to the risks associated with the exposure of the dark side of human nature (Fiske, 2010). What If Deception was not used? The findings of the study may have been significantly different if the researchers had not used deception at all. Some critics of the study hold that the participants were just involved in role-playing. To this end, the participants were structuring their behavior depending on how they were expected to act. They were believed to reproduce their acts according to the stereotypes revolving around the behavior of guards and prisoners. Such behaviors could not have been exhibited if the researchers did not engage in deception.  The experiment came out as an examination of the impacts of oppressive leadership. Because of this, several ambitious guards changed their behavior to match the patterns that the scholars were tryi ng to deduce (Zimbardo, 1973). The change in behavior was one of the major impacts of using deception in the study. Furthermore, the study was condemned on environmental validity basis.Advertising We will write a custom essay sample on Deception in Research: A Critical Analysis specifically for you for only $16.05 $11/page Learn More Several conditions established in the study were subjective. The conditions were not connected to real-life situations. A case in point is the blindfolding of new prisoners. The prisoners were prohibited from wearing underwear or looking out of the window. Conclusion In summary, the study (which was intended to establish whether or not the intrinsic personality traits of prisoners and guards were the key sources of abusive behavior in prison) did not get the desired results. The main reason for this was the use of deception. The results obtained were not in line with what the researchers had anticipated. The researchers conduct ed the study under unfavorable conditions. If deception had not been used, then both prisoners and guards would have behaved as anticipated. Therefore, the use of deception in social-psychological research produces undesired results. References Fiske, S.T. (2010). Social beings: Core motives in social psychology. London: Wiley. Haney, C., Banks, W. C. (1973). Interpersonal dynamics in a simulated prison. International Journal of Criminology and Penology, 1, 69-97. Nier, J. (2010). Taking sides: Clashing views in social psychology. London: McGraw-Hill Higher Education. Zimbardo, P. (1973). The mind is a formidable jailer: A Pirandellian prison. New York: Free Press.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Zimbardo, P. (2007). The Lucifer effect: Understanding how good people turn evil. New York: Random House.

The Most Important Day of My Life Essays

The Most Important Day of My Life Essays The Most Important Day of My Life Paper The Most Important Day of My Life Paper In The Most Important Day of My Life, Helen Keller narrates how her patient and loving teacher inspired and enabled her to learn despite her disabilities. The essay is a narrative account of her blossoming from a seven year old girl facing the difficulties of learning with her disabilities to someone who is passionate for learning and discovering things. She begins the story of her educational journey on the day she meets her teacher, Anne Mansfield Sullivan, for the first time. She is just about to be seven years old and has never experienced formal education, largely due to the fact that she is blind, mute and deaf. She describes the anxious moment with luscious detail, capturing her sense of hope and anticipation. Being disabled, Keller thinks of herself as a â€Å"great ship† in a â€Å"dense fog,† desperate to find light and direction (Keller, 1998, 8). She believes that on that day, the â€Å"light of love† begins shining on her life (Keller, 1998, 9). Keller then proceeds to tell the early stages of her education with Sullivan. She describes Sullivan’s simple yet uncanny method of finger play in which Sullivan spells the word doll after giving the young Keller one. Sullivan’s instruction begins to be more complex as she teaches Keller small words and word association to enable Keller in identifying objects around her. Keller’s blindness makes it difficult for her to appreciate the words associated to things because she has not seen any of it. But Sullivan is patient and persistent. She thinks of creative ways to help Keller appreciate the things she is learning. After breaking the doll she got from Sullivan, Keller is taken by her teacher to the garden where she teaches her the meaning of water, a concept Keller could not understand at first. Sullivan’s creativity pays off and Keller’s mind opens up to the rich world of language. She says that the â€Å"living word awakened [her] soul† and that her new found ability to name things has given her hope and light in darkness. She begins to see how she is connected to the world (Keller, 1998, 10). The passion for learning ignites her mind and heart, and things around her suddenly â€Å"quiver with life† (Keller, 1998, 10). She develops sentiment and tenderness as a result of discovering her connection to things. Realizing what she has done to the doll, she tries to put back its pieces together. Besides discovering the passion of learning, Keller also becomes an eager student. She grabs every opportunity to learn what she can. Sullivan widens Keller’s perspective by relating her thoughts to nature and teaching her its beauty and wonder. Despite the absence of sight, Keller sees and appreciates the works of nature and feels one with it. However, Keller learns that nature is not as kind as she thinks. After getting trapped on top of tree in a thunderstorm, Keller learns fear. It takes her a while to regain her trust in nature and the irresistible charm of the mimosa tree to feel once again her connection to nature. As she climbs the tree by herself, her curiosity for â€Å"doing something unusual† is revived in her heart (Keller, 1998, 12). Keller realizes that learning language is gradual and for the deaf child, difficult and challenging. But the fruits of discovering language is always rewarding. As she gains more words, her ideas become more complex and her questions incessant. Upon hearing the word love from Sullivan, Keller encounters abstract ideas and begins to grapple with their meaning. Sullivan’s ingenuity enables Keller to associate the abstract with the concrete as Sullivan connects love with familiar concepts such as clouds, rain and flowers. Keller believes that Sullivan’s treatment of her as a normal child has helped her enormously. As Sullivan augments Keller’s disability through patient repetitions and training, Keller gains confidence to participate in conversations. She is able to overcome the difficulties of her disability by learning from life itself- a life enriched by her gracious teacher. Sullivan has molded her and fulfilled her potential. She has given her hope and â€Å"breathed†¦love, joy †¦and meaning† to everything around Keller (Keller, 1998, 14). It is Sullivan’s genius as a teacher, grace for Keller’s disability and vision for the young girl that has widened the depth and breadth of Keller’s mind. Keller describes Sullivan’s vision for her student through an image of nature which she has learned from the great teacher. From Sullivan, Keller learns that education is beyond the classroom and beyond the routine teaching of skills and concepts. A teacher must instill in his student’s mind the freedom he has from learning because this will enable him to face its challenges. Keller concludes by giving homage to Sullivan, pertaining to her as an extension of herself, a person who is in union with her being. It is impossible for her to have the imagination and intelligence she has without the guidance of Sullivan.

Research methods Essay Example | Topics and Well Written Essays - 1000 words

Research methods - Essay Example 114). A grounded theory approach is used when little is known about the topic or area of interest to be studied or when the theoretical perspective does not satisfactorily explain the phenomena. In this case, grounded theory was used because little is known about the processes involved when midwives engage in facilitating the making of informed choices for women in the United Kingdom during pregnancy and childbirth. The article considerably used grounded theory because of the following key elements, namely: use of an inductive approach to generate theory from data, use of constant comparative coding scheme, relying on theoretical sampling and saturation, and omission of a literature review prior to data collection (Lichtman, 2011, p. 48). The article generated theory from data that protective steering was the core category that underlies all activities and issues involved with facilitating informed choice, reduced data into codes and reassembled into categories by axial coding, gathe red additional data to widen the variability of the approaches to midwifery practice studied, and omitted literature review. Theoretical Sampling The term â€Å"theoretical sampling† refers to a type of grounded theory sampling in which the researcher’s main purpose is to elaborate and refine categories of developing categories and theories and not to sample randomly selected populations or representative distributions of a particular population (Rubin and Babbie, 2010, p. 150). In a theoretical sampling, the researcher begins selecting similar new cases that generated previously detected concepts and hypothesis until no new insights are being generated. Often, researchers determined the sample and sample size prior to the beginning of the study but in the conduct of a study where further categories emerged, samples are chosen because of theoretical relevance. This type of sampling is known as theoretical sampling and aims to discover categories, properties, and new in terrelationships in a substantive theory. In addition, theoretical sampling involves decision of what data to collect next and where to find data to elaborate and refine a theory. Theoretical sampling is like combination of deviant and homogenous sampling. Deviant sampling selects unusual samples from both ends of category (e.g. managers’ with extremely high caseloads or extremely low caseloads) while homogenous sampling selects and restricts samples based on one category (e.g. all managers’ with extremely high caseloads). Transferability of the Results of the Study According to Levy (2006), the generalizability or transferability of findings to a wider sample of midwives was not an aim of the study as the article used grounded theory; however, some degree of generalizability can be justified and tentatively claimed (p. 122). In light with this, Bryant and Charmaz (2007) stated that generalizability of grounded theory extends across all kinds of non-probability sample studies with cases similar to the researcher’s study (p. 162). Therefore, the result of the study is transferable to outside study sample, provided that samples were selected on a

2 Essay Example | Topics and Well Written Essays - 750 words

2 - Essay Example This discussion explains how they American Patriots won the Revolutionary War. American colonies won the Revolutionary War through the use of various strategies that disadvantaged its enemies. It is necessary to explain that a good war is fought by an army that is located near its home. America fought a war that took place on its major colonies and thus it was very easy for military orders, troops and supplies to reach their destination without delay. On the other hand, the British colonized a very expansive region and this means that there were challenges in transporting troops and other military supplies to soldiers. The distance covered by British troops was longer and cumbersome compared to the one covered by American troops. Therefore, geographical barriers became a huge hindrance to the British Empire and this put their troops at a disadvantage (Zinn 55). On the other hand, it was very easy for American troops to be organized and get military supplies and new recruits within a short time. Secondly, Americans had clear objectives that motivated its troops to fight and ensure they were achieved. In addition, Americans supported their troops to help them have adequate supplies that would enable them to fight without being in a disadvantaged position. It is necessary to explain that Americans believed that no country had a right to invade its territory and command its citizens. Therefore, they fought to reject violation of their rights and ensure they were allowed to do what they wanted without restrictions. In addition, America had been colonized by the British for a long time and it was time to become self-governed. One of their main objectives of waging war with Britain was to eliminate the British rule and become independent. It was not easy to become independent without engaging in bloodshed. On the other hand, the British had no

Marketing Audit Research Paper Example | Topics and Well Written Essays - 2000 words

Marketing Audit - Research Paper Example Newness in the product signifies minor modification of the existing product that is new to the world and can also create new market for the organization. Higher the degree of newness, higher is the chances of failure or success. On one hand the newness can bring success for the organization by increasing the sales and profit, whereas on the other hand, it may lead to high cost and failure that can create problems for the business (Cravens and Piercy, 2010). This study focuses on conducting a marketing audit for a customised car that can serve many purposes at the same time. This car serves the purpose of multifunction and customization that offers the owner with the opportunity of using and transforming the car in a variety of new designs. It can serve the function of both city car and pick up. Toyota has shown interest in launching this car and in this regards the marketing audit has been conducted. About Toyota Toyota Motor Corporation is one of the world’s most favourable a nd leading manufacturers of automobile. It is the market leader in developing technologically advanced and environmental friendly cars. Toyota Motor Company was officially launched and started up by Kiichiro Toyoda in the year 1937 (Borowski, 2010). In the year 1952 the company experienced exponential growth and become successful. After this success the company began to export cars to South America and five years after this achievement, the company gained firm ground in the automobile market of North America. Entering the market of US proved to be a breakthrough for Toyota in terms of automobile export. In the year 1982, Toyota Motor Corporation (TMC) was formed by collaborating Toyota Motor Sales Company with Toyota Motor Company. Currently the company has nearly 522 subsidiaries all over the worlds with about 320,808 staff and having their manufacturing unit not only in Japan but also in 51 other locations spread over 26 countries (Borowski, 2010). In the year 2007 Toyota Motor Co rporation has the highest share price value among all the car manufacturers. In the year 2008 the company recorded total sales of 8.972 million cars generating an annual turnover of $239.4 billion. In the same year the organization was recognised as the biggest manufacturer in the automobile industry (Borowski, 2010). Marketing Audit Marketing audit is described as the process of â€Å"comprehensive, systematic, independent and periodic examination of a company’s or business unit’s marketing environment, objectives, strategies and activities with a view of determining problem areas and opportunities and recommending a plan of action to improve the company’s marketing performance† (Avasarikar and Chordiya, 2007, p. 4.15). The profitability of the organization can be increased by conducting marketing audit before launching a new product in the existing or new market (Kotler and Keller, 2012). In this regards the strength, weakness, opportunities and threat of the product and the organization has been identified. Strength The major strength of the product is customisation. The owner of the car can use this in a variety of ways serving numerous purposes. The owner can use it as a pick up van and as a common city car at the same time. The car has got innovative features that can attract the customers. It is

Summer Project Essay Example for Free

Summer Project Essay This is to certify that Mr. Chandan Kumar (Reg. No. 11382017) a student of MBA – International Business, 2011 – 2013 batch has successfully completed his internship training at Lumbini Beverages Pvt Ltd. , HAJIPUR(BIHAR). His period of training was MARCH-APRIL. He has prepared the internship report titled â€Å"A Study on Sales Promotion at PepsiCo† for the requirement of the concern and for Master of Business Administration in International Business program in the Department of International Business, School of Management, Pondicherry University, Puducherry – 605 014. Dr. Bushan D. Sudhakar Reader, Dept. of Int’l Business, School of Management, Pondicherry University, Puducherry – 605 014. Dr. P. Sridharan Head of the Department, Dept. of Int’l Business, School of Management, Pondicherry University, Puducherry – 605 014 2|Page CERTIFICATE FROM THE GUIDE This is to certify that the Project Work entitled â€Å" A Study on Sales Promotion at PepsiCo† is a bonafide work of Mr. Chandan Kumar carried out in partial fulfilment for the award of degree of MBA (International Business) of Pondicherry University under my guidance. This project work is original and not submitted earlier for the award of any degree / diploma of any other University / Institution. Signature of the Guide (Name and Official address of the Guide) Place:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Date:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3|Page STUDENT’S DECLARTION I, Mr. Chandan Kumar hereby declare that the Project Work entitled â€Å"A Study on Sales Promotion at PepsiCo† is the original work done by me and submitted to the Pondicherry university in partial fulfillment of requirements for the award of Master of Business Administration in International Business is a record of original work done by me under the supervision of Dr. Bushan D. Sudhakar, Reader, Department of International Business, School of Management. Signature of Student Date:†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4|Page ACKNOWLEDGEMENT It is well established fact that behind every achievement lays on unfathomable sea of gratitude to those who have extended their support without whom the project would never have come into existence. I now take the opportunity to thank Mr. N. K. Prasad, HR Manager, Lumbini Beverages Pvt Ltd. , who granted me the permission to undergo training in this prestigious organization. I would extend special thanks to Mr. Anish Kumar, Sales Executive, under whose guidance and support I was able to complete this project. During the entire period of my training, I received endless held, support and cooperation from all the employees of the organization. I think my report would be incomplete if I do not convey my grateful thanks to them. I express my sincere thanks to Dr. Prahakar Raya, DEAN, School Of Management and along with him I express my humble and sincere thanks to our Department Head, Dr. P. SRIDHARAN, Department of International Business, School Of Management for their guidance and support throughout this project. With deep sense of gratitude, I acknowledge my sincere thanks to Dr. Bushan D. Sudhakar who has always been a source of inspiration to me and constantly implanted his useful guidelines, experience and provided his valuable time in the completion of this project. Although it is difficult to say that I have achieved what I wanted to present, but within the circumstances and various limiting factors, I have tried to give my best. 5|Page EXECUTIVE SUMMARY PepsiCo is a world leader in a convenient food and beverages with revenues of more than $45 billion and more than 1, 60, 000 employees. The company consists of Frito-lay North America, PepsiCo Beverages North America, PepsiCo International and Quaker Foods North America. PepsiCo brands are available in nearly 200 countries and territories and generate sells and the retail level of about $85 billion. PepsiCo is the world’s premier Consumer Products Company focused on convenient foods and beverages. This project work entitled â€Å"A study on sales promotion of PepsiCo†, was done to become familiar with the working of PepsiCo (LUMBINI BEVERAGES PVT LTD) and to know the strategies used by PepsiCo in the sales promotion. The important objectives of the project were to find out: what are the various types of promotional strategies used in marketing, in which way the strategies are implemented, what is the market share of the company, which promotional strategy is used most, what is the impact of sales promotion during off season, how retailers react to new sales promotions, what are the various tools that the company uses during sales promotion, and which type of promotional offers retailers prefer etc. The project is entirely based on my observations made during the two months spent at lumbini beverages pvt ltd and visits to various markets of Hajipur. Based on my learning and experience, I have made some suggestions to improve the sales promotion activity and services. 6|Page INDEX Chapter I. INTRODUCTION 1. 1 Introduction 1. 2 Statement of problem 1. 3 Objectives of the study 1. 4 Scope of the study 1. 5 Need of the study 1. 6 Research methodology 1. 7 Limitation of study Chapter – 2. 1 . COMPANY AND INDUSTRY PROFILE 9-10 10 11 11 12 12-14 15 16-40 41-49 51-66 68 69-70 71 72 73-75 2. 2. REVIEW OF LITERATURE Chapter-III. ANALYSIS INTERPRETAION Chapter-IV. 4. 1. FINDINS 4. 2. B. SUGGESTIONS 4. 3CONCLUSION 4. 4 BIBLIOGRAPHY APPENDIX:QUESTIONAIRE 7|Page CHAPTER- 1 1. 1 Introduction 1. 2 Statement of problem 1. 3 Objectives of the study 1. 4 Scope of the study 1. 5 Need of the study 1. 6 Research methodology 1. 7 Limitation of study 8|Page 1. 1 Introduction: In the present day world, either there is mass production or ill anticipation of demand, there is always a pressing need for intermediaries of one type or the other, for enabling the goods to reach the ultimate consumer. The purpose is to sell everything that is produced. However, it is really difficult for the producer to undertake the sales or distribution of goods directly to the consumers all by themselves. There for, the responsibility or distribution is undertaken by a number of intermediaries who are often termed as channel or distribution. Sales transfer for ownership from the company within the customers, exchange of goods and services. Sales and distribution is a part of marketing and product design according to the need of customers. Sales and distribution is a primary involvement of transfer of goods and services from the company to the customers. Selling emphasizes in selling the securable surplus available with company i. e. selling quantity convert Product into Cost using trend and techniques of shifting customer to part with the cost. Thus, a salesman introduces the goods to the customer, Interest and persuades them to purchase the goods and finalize the deals of the product. So, the primary objective of sales and distribution is to assist the producer in marketing the goods and services one hand and to satisfy the demand of the consumers on the others. Channel of distribution helps the consumer in providing good of right quantity at the right time, right place and at the right price. 9|Page SourcesThe main sources of the Sales and Distribution is to reach through the channel. Every channel contains one or more transfer point where there is either an institution or a final buyer. In other words, legal ownership of the product changes hands at least once or the producer sales directly to the final buyer and there is no intervening of middlemen Selecting a channel for sales and distribution for their product is one of the important problems faced by manufacturers of PEPSICO It is quite difficult to identity a specific channel which can be considered as the best. There for, each producer most carefully select a channel which will suit his requirement and bring the best result to the firm. The channel of distribution can broadly be divided into two categories i. e. Direct and Indirect. Under direct channel of sales and distribution, manufacturer sells directly to the consumers, without any middlemen, whereas under indirect channel of sales and distribution, producer sells through various middlemen like wholesalers, agents, retailers, etc. This is the shortest channel a producer can adopt for sales and distribution of goods and services. In this system, goods move directly from the producer to the consumers without any middlemen or a merchant. 1. 2 Statement of Problem: The first and foremost step in the problem identification in Sales Promotion. research process consists of Here statement of problem is to know the Sales Promotion activities towards brands. 10 | P a g e 1. 3 OBJECTIVE OF STUDY This study was conducted on â€Å"A study of â€Å"Sales Promotion’ activities of PEPSICO for different retail outlets of Hajipur†. The specific objectives of the study are1. To find out the promotional activities of PEPSICO. 2. To know the distribution channel of PEPSICO. 3. To find out the market share of PEPSICO. against its competitor. 4. To find out the influence of medium of advertisements of PEPSICO. on different age group 1. 4 SCOPE OF THE STUDY This study was done in Hajipur at LUMBINI BEVERAGES PVT LTD. The geographical scope of my survey was limited to Hajipur only. Study aims at relationship between Company Executives and retailers and why any retailer sold particular brand only. The survey covers a wide range of activities and factors, which influence the retailers to sell PEPSICO. Products. The sample of 80 respondents is taken to represent total retails of Hajipur Zone. The validity of the findings of this survey is limited to the period during which the field survey was conducted i. e. eight weeks. 11 | P a g e 1. 5 NEED OF STUDY The eight weeks Summer Training is very important for a student of MBA. This type of study gives some practical knowledge to MBA students and practical knowledge is more useful than theoretical knowledge for any one.

Freedom and Virtue in John Miltons Comus and Areopagitica :: Comus and Areopagitica Essays

Freedom and Virtue  in John Milton's Comus and Areopagitica  Ã‚  Ã‚      The martyred author of Utopia, Sir Thomas More-executed for treason against the king-is credited with the final words, "If I must live in a world in which I cannot act within my conscience, I do not wish to live!" Generations later, the fiery patriotism and explicit candor of Patrick Henry led him to utter the renowned "Give me Liberty or give me death!" Along the same lines of these two men, John Milton's "Areopagitica" argues that the essence of life is freedom to choose how one lives it. In another of Milton's works, the masque play Comus, the Elder Brother's statements concerning virtue establish some of the foundations for his argument in the work he wrote "in order to deliver the press from the restraints with which it was encumbered" (716).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The root of Milton's assertions lies in his complete hope in the prevailing of virtue. In these two works, confidence in virtue and in the ability of good men to practice it is crucial. The first part of the Elder Brother's statement is, in fact, a comment on confidence, in response to his brother's question concerning the unfavorable odds stacked against the Lady, their sister. He says, "Yes, and keep [confidence] still,/ Lean on it safely . . . against the threats/ Of malice or of sorcery, or that power/ Which erring men call Chance" (584-588). The Elder Brother's remarks show that he believes in the triumph of the Spirit against all odds, including the Fates and Fortune. As he states, "this I hold firm;/ Virtue may be assail'd but never hurt,/ Surpris'd by unjust force but not enthrall'd," because it is founded upon the "will and arm of Heav'n" (588-600). Milton's argument in the "Areopagitica" holds true to these ideas also, that we must have confiden ce in virtue and its ability to triumph over all trials and temptations because-if it is truly of God-it will stand predominant over all evils. In outlining his argument, Milton reminds his audience over and over of the duty they have to trust in the virtue of their fellow men; just as God allowed Adam to have the choice to err, so must the state give men the right to choose, to try their own ideas of virtue.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Spirit describes: Great Comus . . . whose pleasing poison

In the Context of the Years 1558-1660 to Further the English Reformation?

In studies of Puritanism as a movement from 1558-1660, historians have debated over the definition of the word ‘puritan’ because of the changing nature of the movement as it responded to various political, social and religious developments. The conventional historical interpretation shared by historians Christianson and Wrightson is that ‘Puritan’ more narrowly referred to the ‘hotter sort of protestants’ who, although theologically indistinguishable from their Anglican counter-parts, actively sought reform of the established church from within whilst maintaining some doctrinal reservations.This definition encompasses the understanding that Puritanism was a distinct movement to further the English reformation, yet does not account for the greater circle of puritanical separatists who wished to leave the church altogether. Therefore it is best to adopt the widest description offered by Kearney in defining Puritanism as the â€Å"circle of discon tent both within and without the Established Church from the 1560s onwards†¦ What was common to all [the critics]†¦ was a vision of what the Church of Christ ought to be if it were stripped of externals and inessentials.Where they differed†¦ was in their view of what was external and inessential†. This interpretation more accurately allows for Puritanism to be understood in light of its constantly evolving ‘vision’ and ‘set of values’ through the years, which manifested in forms such as Presbyterianism in the 1580s and the political backbone of the Parliamentary force during the Civil War as interpreted by many a historian, including revisionist and Marxist historians. Wrightson argues that in 1558, to the Puritans, the church was â€Å"†¦half reformed.They were anxious to push ahead†¦ to move urgently towards ‘further reformation’† of the Elizabethan settlement. Whilst relieved by the succession of a prote stant monarch, many Puritans were urgent to pursue moderate reform of the settlement, to purge it of the ‘rags of Rome’, specifically from within the hierarchy of the Church of England. Edmund Grindal’s career as Archbishop is an example of moderate Puritanism acting as a force to further the reformation from within the established church.Indeed, Grindals swift promotion by the influential hand of Burghley and an anonymous letter sent to Grindal by a member of the Privy Council upon his appointment, strongly suggests there was an inter-governmental campaign by those of significantly higher office to promote Puritan leaders. It is clear that their intention was that â€Å"If reform was to come from within the establishment, there would never be a more favourable opportunity [to advance Puritanism]†.Supported by Collinson, this shows of how â€Å"progressive bishops [were] acting as catspaws for nervous courtiers in promoting moderate reform†. For mod erate Puritans, the desire to pursue the reformation over-shadowed the controversy of accepting Episcopal office. Through laying stresses on the churches pastoral rather than disciplinary aspects, it seemed that an alliance between hierarchy and Puritans might be possibly on the basis of a shared desire for moderate church reform.Therefore, among the first generation of Elizabethan bishops, Puritanism was set apart as a religious force within the national church that â€Å"tarry[ied] with the magistrate† to achieve a reformation of the national church. However, evidence suggests that many Puritans who had accepted preferment into the hierarchy of the church neglected furthering a national reformation to pursue a reformation within the localities. As parliamentary reform was stunted in 1576, and Elizabeth I actively opposed activities such as prophesyings â€Å"†¦ younger generation of [Calvinist] clergy and academics†¦[became] disillusioned by the failure of the bi shops to continue the process of reformation† and instead devoted themselves to itinerant preaching as a means of reconstituting the church from among the localities. This local activism changed the dynamic of Puritanism from pursuing a top-down structural reformation of the church through parliament, to one of localised grass-roots evangelisation. Indeed, activities such as ‘prophesying’ led by men such as Thomas Lever were not a part of the official programme of the established church.Instead Puritans sought to establish an alternative form of ministry in response to the dissatisfaction with the biblically ignorant clergy; they had the intent on promoting a unity of belief based on assent rather than on ecclesiastical authority, a form of reformation which distinctly encouraged non-conformity to the church hierarchy. Increasingly, as Acheson has argued, Puritanism was becoming a force to further the reformation through the education and communication of the word God, in defiance of the ecclesiastical authorities, sharing similarities with radical spiritual movements that had appeared on the continent.Additionally, Hill has argued that among the localities, Puritanism acted as a social force in undermining the educational functions of the established church. The social impact of the preaching of the word, with its increased popularity revealed the monopoly of control the established church had over the formation of opinion. This understanding is clear from the 1580s through to the 1640s as in 1587 the high commission persecuted Bishop Cooper of Winchester for preaching. State censoring of the printing press elevated the importance of preaching as the only accessible means of via communication to the illiterate masses. †¦ preaching†¦ fulfilled the religious function of a confessional – it became a source of guidance on moral and economic conduct†. The issues of church and state were indeed closely parallel. The bishops tried to maintain a monopoly over the production of opinion, driving unlicensed competitors away by the power of the state while many Puritans evolved a theoretical justification of free trade in ideas in order to raise the educational and disciplinary level of all churchgoers.To the hierarchy, this pursuit had explosive anarchic possibilities that threatened state authority. Puritanism had started to become a force of social and spiritual enlightenment so that when the state deprived ministers of their licenses and lodgings, many of the average educated laymen sympathized with the Puritans, resulting in the beginnings of what Hill has interpreted as class resistance to the hierarchy.However, the focus of Puritanism from parliament as the vehicle for reformation to the localities meant Puritanism took the form as a grassroots Presbyterian movement, an extension of the hierarchical Puritans stress on the parishes for communal reformation, radicalising and decentralising the focus of reformation away from state institutions and to the ‘godly minority’.The nature of this dissatisfied ‘classis’ movement, meant that the Puritan campaign for ‘further reformation’ uniquely advocated a return to an apostolic ideal that sought the establishment of a church through conference, with an independent Confession of Faith and form of discipline. The consequence of such gatherings, led by men such as Laurence Thomson was the intensification of a separatist mentality that abandoned trust in the church establishment in favour of freely associating congregations, reflecting the disestablishmentarian qualities that would develop into separatism.Spurr has therefore argued that Elizabethan Puritanism cannot be described as a single force to further a single view of reformation. Instead, â€Å"It is a set of values and aspirations which gets re-defined†¦ in response to different circumstances†. By the late 16th century separatism be came a pursuit of â€Å"reformation without tarrying for any†. The dashed hopes of Puritans in furthering the reformation through parliament meant it necessarily became a movement of spiritual intensity â€Å"advocating preaching†¦pursuing a moral reformation†.Puritanism was a reactionary movement that necessarily re-defined itself during the Elizabethan era according to the achievability of its goals, determined by the changing sympathies of those in power, particularly the monarch. Disaffected by the failure to achieve substantial godly reform, Elizabethan Puritanism and its momentum had been halted until Elizabeth’s death. The pursuit of reformation by Jacobean Puritans from 1603 has been described as one fighting â€Å"false doctrine, corrupted sinful human influence and superstitious practice†; a reformation based upon furthering individual biblical piety.Those of puritan inclination had begun to be the most conscientious and active in the task of evangelizing the people, a task that confronted Puritan evangelists with the reality of the state of popular religion; a faith of â€Å"formality and devotion† reliant upon repetitious, ritualistic prayer. Theologically the Jacobean church was broadly Calvinistic and instead it was the application of godly living to ‘superstitious cultural practices’ that was the focus of the Puritan pursuit for reformation.Consequentially, the pursuit for communal reformation, in the early 17th Century, meant Puritan moral and spiritual values had begun to transform communities, especially in market towns. A study by Hutton shows a correlation between the gradual disappearance of traditional festivities and the activism of local Puritan groups who imposed sabbatarianism and punished any ‘ungodly’ activities according to their impulses for reformation. For example, the arrest book in the town of Dorchester which was dominated by a Puritan group from 1610 onwards r ecalls numerous arrests on market day for swearing or getting drunk.Supported by Underdown, these popular cultural activities deeply concerned Puritans as a strict morality was essential as a sign of an individual’s ‘elect’ status. The vigorous and sometimes violent activism therefore was a fundamentally religiously motivated practice, aimed at a moral and spiritual reformation. However, by the 1630s Acheson argues that Puritan pursuits for reformation among the localities became reactionary to Lauds policies, leading to the growth of separatism. Puritanical separatists represented a religiously disaffected minority which ould shape Puritanism to be a dangerous political movement, a future cause of the English Civil War by bringing â€Å"disparate religious forces in a common opposition to episcopacy†. The monopoly of power held by the Arminians over church policy meant there was strong Puritan opposition in Parliament to semi-catholic activities made lawf ul under Charles I. Between 1630 and 1640 66 members of the Canterbury diocese went elsewhere for sermons as opposed to just four in the years 1620-1629.Wrightson has argued, â€Å"the Arminian victory in the church†¦shattered the Jacobean Consensus within which Puritan evangelists in the localities had been able to shelter†. Consequently, Puritanism contributed to a broader popular revolt of opinion to the prevailing Government and the Arminian claims to hold a monopoly on truth. This created a climate of intolerance, one that made attending church services an activity that was intolerable to a large minority of people. This isolation of a Catholic fearing, Calvinistic majority strengthened the political and spiritual urgency for Puritan action that would define the parliamentary movement in 1640.Contrastingly, Wrightson has argued that renewed parliamentary, particularly religious opposition to Charles I, re-shaped Puritanism from being concerned with matters of church governance, to matters of royal prerogative and divine rule. Whilst opposition to Arminianism defined much opposition to Charles I, it was the inability of the commons to direct religious affairs with an unsympathetic monarch that was cause of the parliamentary, Puritan frustration. In the commons, by 1629, charges of heterodoxy were made against Laud and speeches were being made linking Arminianism and Catholicism with Spanish Tyranny.This mindset is best reflected in Sir Benjamin Rudyard’s Long Parliament speech where he said that the Arminian â€Å"†¦masterpiece now, is to make all those of the religion the suspected party of the Kingdom†. Puritanism had started to become, through the House of Commons, the direct, vocal opposition to Arminianism. There was a greater and renewed depth to the Puritan opposition by equating Arminianism with Catholic tyranny and the destruction of ancient constitutional liberties. Puritan concerns became nationalised being now cen tred on a Monarch perceived to be the ‘capital enemy to the†¦Commonwealth’ on both constitutional and religious grounds. Puritanism, as expressed by the Commons, was now an anti-monarchic force, a movement of national political as well as religious dissent. Marxist historian Hill has argued that Puritanism was a revolutionary social force which, because of its promotion of practical devotion and godliness, provided a new social ethic which converged with the needs of 16th and 17th Century bourgeoisie. Hill argues that Puritanical labour values fulfilled an economic function which benefited agricultural and industrial production as the hiring of cheap labour became a form of ‘poor relief’.Puritanism had the effect of promoting a body of ideas that encouraged dignity in labour for its own sake, providing smaller artisans and merchants with an excuse to exploit the poor as cheap labour. This economic desperation led to Puritans to devote their preaching t o promoting employment. Most notably, when a congregation of merchants gathered at the annual Stourbridge Fair to listen to the divine William Perkins, the list of towns represented are all notorious Puritan centres.The evidence would suggest that the complimenting values of cheap labour and Puritanism meant it was not solely a force that pursued any kind of reformation, whether that is moral or individual. Instead it became a social force â€Å"to root out idleness† with a special emphasis on the duty of working hard, for extolling the dignity of labour. Alternatively, Collinson has argued that Hill’s interpretation fails to note of Puritanism’s most spectacular successes were in converting elements of the ‘feudal’ class that Marxist historians have said it was trying to destroy; suggesting Puritanism was not a force for social revolution.Collinson argues that because â€Å"the [Puritan] propaganda†¦stood in as much need of noble protectionâ € ¦success belonged to those with their hands on the strongest levers†. Consequently, through commanding the sympathies of upper class gentry such as Leicester until 1588 and the Earl of Bedford on the eve of the civil war, Puritanism was able to achieve further reformation as a result of hierarchical support. These powerful individuals â€Å"served to render effective a vigilant†¦ puritan policy† which would be more important to the Puritan cause of furthering the reformation in its public consequences.Therefore, Puritanism was not a social revolutionary force which sought to destroy the Gentry classes but instead united the classes as a force that throughout 1558-1640 pursued the reformation by providing a safe social environment within the localities for Puritans to operate. Contrastingly, evidence suggests that support for Puritanism from among the merchant classes was more to do with reducing ‘popish idleness’ and therefore working towards a mor e ‘godly’ and reformed society. Puritans perceived issues of vagabondage and idleness as social consequences of Catholicism.For example, there was great disapproval over monks and nuns because â€Å"for all they do nothing† they nevertheless â€Å"riot lavishly of other folks’ labours†. They were parasitic rentiers – and these perceptions of idleness, to Puritans, had invaded the thought of the ‘sinful beggar’. Therefore, whilst many lower-middle class merchants were motivated by economic reasons to encourage Puritanism, it is too simplistic of Marxist historians to identify Puritanism as a force to manipulate class tensions.In fact, the over-riding motivational factor was the belief that they were serving God’s purposes by hiring the idle poor; they believed they were furthering the Godly reformation of both the ‘commonwealth’ and of the ‘reprobate’. Alternatively, Hill has argued that the secret victory of Puritanism was infact the cultural acceptance of Puritan values that was the result of a â€Å"strenuous intellectual effort†. Jeremy Collier was a Puritan who finally led to victory Puritanism’s battle against immorality of the stage.The social aspects of his attitude: â€Å"†¦ [the divulging] of poets only tends to debauch mankind and†¦of civil life† was the cause and effect of those views. Particularly, the restoration of sexualised theatre was attacked vigorously by Puritans such as Thomas Gouge. Arguably, the revival of an established preaching ministry post-1630s marks a significant transformation in how Puritanism contributed to a revolution of ‘social thought’.Puritanism had successfully influenced the culture in a way as to make their intellectual and social considerations mainstream within the established church. Puritanism had succeeded in acting as a force to promote a set of culturally impacting practices which was to then reflect onto the opinions of the people to transform England’s society, through impacting the culture. During the civil war, Marxist historians have interpreted the role of Puritanism as a unique social revolutionary force.Hill has highlighted that Puritanism was among the â€Å"flowering of radical, democratic and egalitarian notions among the common people† which he argues was part of an inevitable class struggle which defined the years 1642-1660 as a time of ‘revolution’. However, revisionist historians such as Dow have accustomed to the idea that in the 1640s and 1650s Puritanism was not a force confined to the struggle of one social group in an attempt to re-shape the social or political order. Instead, he has argued that England â€Å"†¦witnessed†¦ adical religious groups whose†¦ concern was to attack the notion of a disciplined, established national church†. Ignited by decades of religious oppression Puritanism had a r enewed spiritual intensity that for the first time in 100 years was united in the pursuit of one common goal; the reformation of the established national church centred on opposition to the royal supremacy. Historical debate therefore centres on whether Puritanism was a ‘revolutionary force’ against the crown preceding and during the Civil War.Revisionist, Collinson has argued that from 1635-1640 and the opening of the long parliament, Puritanism acted as a stabilising conservative force in preserving the true Protestant Religion upon which the throne and God’s favour was predicated. Indeed, Puritanism, whilst substantially growing pre-1640, was hardly a revolutionary force dissent was expressed in lawful, peaceful means of the King-in-Parliament via ordered national days of prayer and fasting. However, the sharp rise in frequency of prayer and fasting days in the 1640s which reached a total of 24 in 1643 suggests that this activity reflected instead a ‘spi ritual revolution’.What made Puritanism a revolutionary force was a perception among the Godly that they had to choose between two masters; to seek truth by obeying God or, to obey earthly authority. They chose the former. Charles I and Laud had created the very Puritanism that they dreaded, changing Puritanism from being a lawful conservative movement to one of forced religious and political radicalism founded upon unshakeable spiritual conviction. What Gardiner called ‘the puritan revolution’ had begun.Supported by McGiffert, this radicalised movement was an extension of the pursuit of a further reformation through the re-establishment of a national covenant. The Protestation that was introduced into the Commons on 3 May 1641 demanded that the swearer promise to defend â€Å"the true reformed religion†¦ against all†¦popish innovation in this realm†. A covenant of the Solemn League in 1643 bound England and Scotland together â€Å"to†¦ the reformation of the Church of England†. These national covenants were a direct attempt by Puritans to impose a spiritual reformation upon all the subscribers to the covenants.The advocates of these covenants thus saw themselves as fighting a war between against the ungodly and believed that they were holding the King accountable for breaking his covenant to defend the faith. It is important to recognise the great paradigm shift that took place within the English political establishment by 1646. Puritanism had embarked on flights ten times more daring than the Elizabethan agitation for ‘further reformation’, and a hundred times more devastating in its political consequences.The dynamic of the Puritan movement during the ‘Puritan Revolution’ is evidence that, as a force in the pursuit of a ‘godly reformation’, Puritanism demanded the spiritual renewal of an entire people that shook the English political establishment forever. In conclusion, Puritanism as a force between the years 1558-1660 to further the English reformation cannot be assessed as a singular movement united under one pursuit at any period. There is no doubt that Puritanism was born out of a sense of religious and spiritual dissatisfaction centred on the lack of progress of a ‘godly reformation’.It did however have a significantly broader social impact on England that surpassed simply religious reform. As Hill interpreted, Puritanism, most significantly in post-Elizabethan England prevailed as a force to impact upon the practices of the individuals, transforming social attitudes and the national conscience concerning labour and the national church. By acting as a force that sought to transform the culture, via popular opinion, Puritanism was able to make the religious and political advancements by the 1660s that they’d battled for decades.However, revisionist historian Patrick Collinson has rightly observed that whilst Puritanism was additionally a force for the promotion of distinct social thought â€Å"†¦ [it] was merely an outward expression of the aroused inner conscience†. After 1590 Puritanism as a political force had temporarily subsided and as there was a profound alteration in religious culture, the desires and aspirations for the pursuit of a godly reformation became internalised and ‘reformation’ had become an act of continual and deliberate submission to the divine will and purpose.It is within this understanding of the Puritan conscience that one can conclude the very identity of Puritanism as a force in the years 1558-1660 as of one in the direct pursuit of furthering the reformation. The first generation of Elizabethan bishops shared the Puritanical fervour for the encouragement of prophesyings and individual piety. This internal pursuit and conviction, from which Puritan action was born continued in spite of changing circumstances. The separatism of the 1630s and even the ‘Puritan Revolution’ in the 1640s was the result of this internalised fiery Puritan spirituality n which covenanting with God within either an individual, local or national context was the central and fundamental pursuit of Puritanism as a force to further the reformation. ——————————————– [ 1 ]. Elizabeth I and Religion by Susan Doran 1994 [ 2 ]. The Emergence of a Nation State: The Commonwealth of England 1529-1660, Ch. 18, pg 147 ‘The challenge to the Church: Puritan opposition and Catholic threat’ by Alan G. R. Smith [ 3 ]. Lecture 10 – Early Modern England: Politics, Religion, and Society under the Tudors and Stuarts – chapter 3 – Protestants [ 4 ].The Elizabethan Puritan Movement by Patrick Collinson – Moderate Courses – Grindal pg 160 [ 5 ]. The Elizabethan Puritan Movement by Patrick Collinson – pg 161 â €“ ‘Anonymous Letter’ â€Å"It is greatly hoped for by the godly and well-affected of this realm that your lordship will prove a profitable instrument in that calling; especially in removing the corruptions in the court† It is suggested that either Walsingham or Mildmay wrote this letter, but scholars are uncertain. [ 6 ].Elizabeth I and Religion 1558-1603 by Susan Doran – Puritans pg 34 [ 7 ]. The Elizabethan Puritan Movement by Patrick Collinson – The Beginnings of a Party pg 51 – Thomas Lever was Archdeacon of Coventry [ 8 ]. Society and Puritanism in pre-revolutionary England – The preaching of the word by Christopher Hill [ 9 ]. Society and Puritanism in Pre-Revolutionary England by Christopher Hill – ‘The Preaching of the Word’ [ 10 ]. Society and Puritanism in Pre-Revolutionary England by Christopher Hill – ‘The Preaching of the Word’ [ 11 ].The Elizabethan Puritan movement by Patrick Collinson ‘The Early Presbyterian movement’ [ 12 ]. The Elizabethan Puritan Movement by Patrick Collinson – ‘The Early Presbyterian Movement† pg 135. [ 13 ]. Lecture 18 – Street Wars of Religion: Puritans and Arminians – Professor Wrightson of Yale University [ 14 ]. Lecture 18 – Street Wars of Religion: Puritans and Arminians – ’38 Puritans were severely punished by Laud acting from the Star Chamber – they were pilloried and had their ears slit off’. 15 ]. Radical Puritans in England 1550-1660 – ‘The Two Smoaking Firebrands’: Laud and the Growth of Religious Separatism – pg 36 – Table 2: Presentments for religious offences in the diocese of Canterbury, 1590-1640 [ 16 ]. In 1634 Lathrop and 30 members of his congregation left for America following the growing pressures of the authorities. [ 17 ]. The Early Stuarts 1603-1640 by Katherine Brice Chapter 6, Religion, 1603-1 640. [ 18 ].English Puritanism – ‘Jacobean Puritanism: Gestation And Rebirth’ – Sir Benjamin Rudyards speech to the Long Parliament â€Å"They have brought it to pass that under the name of Puritans all our religion is branded†¦whosoever squares his actions by any rule either divine or human is a puritan; whosoever would be governed by the king’s law, he is a Puritan†¦their masterpiece now, is to make all those of the religion the suspected party of the Kingdom†. [ 19 ]. English Puritanism – Puritanism and Society: Towns include: King’s Lynn, Norwich, Ipswich, Colchester, Coventry, Northampton and Leicester [ 20 ].Puritanism & Revolution by Christopher Hill – ‘William Perkins and the Poor’ [ 21 ]. Society and Puritanism in Pre-Revolutionary England by Christopher Hill – ‘Conclusion’. [ 22 ]. Radicalism in the English Revolution 1640-1660 by F. D. Dow – ‘The Debate on the English Revolution’ [ 23 ]. Radicalism in the English Revolution 1640-1660 by F. D. Dow- ‘ The Religious Radicals’ [ 24 ]. FAST DAYS AND FACTION: THE STRUGGLE FOR REFORMATION, ORDER, AND UNITY IN ENGLAND 1558 – C. 1640 By Thomas Cornell Doumaux [ 25 ]. English Puritanism by Patrick Collinson [ 26 ]. English Puritanism by Patrick Collinson