Ethics and Law in the Field of Counseling Essay -- Ethical, Profession

Ethics is the judgement and the moral actions used in interactions with cultures and society and its focus is on the client well-being. Ethics is defined by Remley and Herlihy (2010) in the counseling field as â€Å"professional behavioral and interactions† (p.4). Counselors do rely and are guide by Codes of Ethics. The role and relevance of the ethical principals, the ACA and AMHCA Code of Ethics are the base of the counseling profession. Without them this career would not have a guide on how the professionals should act and react professionally in all the different situations that are faced in this field. However, there are some cases that professionals have to rely on the Law. The Law is different from moral principles and Code of Ethics and its focus is on the legal perspective to protect the professional. The Law is defined by Remley and Herlihy (2010) as â€Å"general or specific regarding both what is required and what is allowed of individuals who from a governmental entity† (p.4). One major example is the Tarasoff and the Duty to Protect which is a law that was created after the case that happened with a university student, Tatiana Tarasoff and her boyfriend. Tarasoff’s parents sue the psychotherapists alleging that the professionals should have warned the student. Because of this case, the law raised a major concern that the confidentiality that professionals should follow according to the ACA and AMHCA Code of Ethics has to be broken when there is an issue that can affect a third party in the situation. Like the AMHCA refers to confidentiality as â€Å"a rig ht granted to all clients of mental health counseling services. From the onset of the counseling relationship, mental health counselors inform clients of these rights inclu... .... Also following a guideline pointed by Saddler (1986 -retrive from Forester-Miller, H., & Davis, T., 1996) counselors should apply the three test in their practice. The test of justice which determines if you would treat others the same in this situation, the publicity test, if you would want your behavior to be known and reported to the public, and the test of universality to ask yourself if you would administer the same action to another counselor in the same situation. With that in mind the professional has to believe that after all of this is achieved the professional is capable to perform the career with an outstanding background and knowledge on how and when to act and perform the social and personal changes that relies on the profession and always having in mind what is more beneficial to the patient in resolving and responding to their ethical conflicts.

India’s Soft Drinks Industry

india's soft drinks industry table of contents toc o â€Å"1-3† u part a: contextual analysis of india and the indian soft drink industry pageref _toc323046458 h 3 introduction pageref _toc323046459 h 3 1. factor conditions pageref _toc323046460 h 4 1. 1 opportunities pageref _toc323046461 h 4 1. 1. 1 india’s physical resources pageref _toc323046462 h 4 1. 2 threats pageref _toc323046463 h 6 1. 2. 1 infrastructure pageref _toc323046464 h 6 1. 2. 2 education and labour pageref _toc323046465 h 6 2. demand conditions pageref _toc323046466 h 7 3. related and supporting industries pageref _toc323046467 h 9 3. availability of related and supporting industries pageref _toc323046468 h 9 3. 2 bargaining power of suppliers pageref _toc323046469 h 9 3. 3 bargaining power of buyers pageref _toc323046470 h 9 4. firm strategy, structure and rivalry pageref _toc323046471 h 10 4. 1 cultural impact on firm strategy and structure pageref _toc323046472 h 10 4. 2 rivalry among existing com petitors pageref _toc323046473 h 10 4. 3 threat of new entrants pageref _toc323046474 h 11 4. 4 threat of substitutes pageref _toc323046475 h 12 5. government pageref _toc323046476 h 12 6. role of chance pageref _toc323046477 h 12 conclusion pageref _toc323046478 h 13 part b: critical evaluation of porter's national diamond model pageref _toc323046479 h 13 references pageref _toc323046480 h 15 part a: contextual analysis of india and the indian soft drink industry introduction a. g. barr has been in the soft drinks business for over 130 years and is one of the biggest soft drinks company in united kingdom (uk) (a. g. barr, 2012). the company has a long standing success in the european market with its popular soft drinks such as irn-bru, barr and tizer. with a strong-hold in the europen market, now a.G. Barr would like to expand their business to other markets. Following The Coca-Cola Company (TCCC) and PepsiCo success in the Asian market, the company would like to venture into the soft drinks industry in India. The definition of a soft drink market is the retail sale of bottled water, juices, carbonates, functional drinks, ready to drink (RTD) tea and coffee, and smoothies (Datamonitor, 2011). According to Dat amonitor (2011), the India soft drinks market is valued at $3. 8 million as of 2010 even though it accounts only 3. 3% of the overall value in the Asia-Pacific market.Japan and China hold the top two positions with a combined market share of 71. 2% (Datamonitor, 2011). Hence, before setting up an operation in India, the company need to know further details of the local soft drinks industry such as the market share, the customer profile, the suppliers and the competitors. As such, the main purpose of this report is to analysis the feasibility of the India expansion and gives proper recommendations. The Porter's Diamond analysis, the SWOT analysis and Porter’s 5 Forces analysis will be used to evaluate and comprehend the India soft drinks market. . FACTOR CONDITIONS Firstly, we will evaluate the factor conditions of India which may serve as an opportunity or a threat towards our venture into the soft drinks industry. 1. 1 OPPORTUNITIES 1. 1. 1 INDIA’S PHYSICAL RESOURCES India is a country rich of raw materials, resources and land. For this report, we will focus on those physical resources that are essential for the soft drinks industry – water, sugar, aluminium, power sources. With a land space of over 2. 9 million square kilometres (sq km) and a population of 1. 2 billion people, India has only 314,070 sq km of water (CIA World Fact book, 2012). Even though the Indian government has done many things do improved the situation by building water plants and water piping in the urban and rural areas, there are still about 18. 5% of the population (226 million) that lack access to clean, drinkable water (CESS INDIA, 2004) With a sophisticated water purification installed in our soft drinks plantation, A. G. Barr are able to process the unclean water into safe, drinkable water and use it for the basis of the final products. Hence, A. G.Barr will be able to offer an alternative drinking source for the citizens with our soft drinks products. Next, w ith a total arable territory of about 1. 2 million sq km, agriculture is the biggest industry and plays a major role in the socioeconomic growth of India (Maps of India, 2012). According to Food and Agriculture Organization of the United Nations (FAO) (2012) and the Maps of India (2012), India is the 2nd biggest world producers of sugarcane (sugar) with about 453 sugar mills located all over India. INCLUDEPICTURE â€Å"http://faostat. fao. org/DesktopModules/Faostat/Images/T20/ChartPic_3nemzw945otecriq01oo. ng? 3f2841b2-add0-4841-9dc7-5707a2a011f0† * MERGEFORMATINET Table 1: Top Production – Sugar cane 2010 Source: FAO Thirdly, for aluminium, India is the fifth biggest producer in the world after Australia, Guinea, Brazil and Jamaica (Maps of India, 2012). Finally, to obtain vast economic growth and a flourishing industrial sector, the Indian government has invested and given top precedence to the power sector of the nation and as of the 21st century, India is able to generate about 90% of its own energy through (Maps of India, 2012):Thermal/Coal Power Hydro Power Renewable Resources Power Nuclear Power With most of the raw materials and resources readily available in India, the price for these materials will be relatively standard and low. Hence, this will lower the cost of production. This is a key factor in venturing into the India market as A. G. Barr require a huge amount of clean water and sugar to produce the soft drink products. 1. 2 THREATS 1. 2. 1 INFRASTRUCTURE The infrastructure in India is one of the most problematic and unreliable in the world.As stated previously, even though India is able to generate 90% of its power, due to the poor financial position of many power supply companies, the power supplies are always inconsistent and frequently being cut-off (‘India: Risk overview', 2011). Hence, companies, offices and industrial plants need to have their own back-up power facilities to ensure no interruption to the production p rocesses (‘India: Risk overview', 2011). The road and railway system in India is still undependable and many traffic congestions are resulted due to the inadequacy.Pan (Asiamoney, 2010) notes that while the Indian government are investing US$1 trillion in infrastructure from 2012 to 2017, political bureaucracy and lack of good projects are hindering the developments of infrastructure. At the same time, Roy (Euromoney, 2010) reports that while Mr. Rajiv Lall, chief executive of state-run lender Infrastructure Development Finance Company believes India infrastructure has been slowly improving, the dependable relationship between the public sector and the private sectors in infrastructure will lead to corruption and thus may hinder the progression of big infrastructure projects.Therefore, any company that wish to venture into India soft drinks market will need to spend a sizeable amount on power generator and water purification facilities. This huge expenditure will put a dent on the initial capital investment and A. G. Barr need to take this into account and plan on how much of the expenditure to be transferred over to the final consumers through the products. 1. 2. 2 EDUCATION AND LABOUR According to several organizations; CIA (2012), US Department of State (2011) and WEF (2011), India’s literacy rate is only at 61%.The education level in India is low as many of the population live in poverty or the slump and unable to afford going school. Moreover, the Indian government lacks of provision of education is hindering its people to learn and receive knowledge. This result in a low skilled workforce and the unemployment rate for youth age 15 to 24 in India is high at 10. 5% (CIA World Fact Book, 2012). While a soft drink company with high technology facilities and processes requires employees with minimal skills, it is still essential for these workers have a basic understanding and motor skills to operate the high-tech, expensive machineries.Another e nd of the spectrum is those highly educated Indians where the information technology (IT) sector is booming. These IT personnel and engineers are viable to our company as they able to manage, supervise and suitable of the higher ranking jobs. Hence, to ensure the workers hired have the essential skills, A. G. Barr will need to frequently conduct training programs, skills development workshops and have simple instructions which are easy to follow. 2. DEMAND CONDITIONS With the relaxation of the Indian government policy on FDIs and foreign companies, the soft drinks industry had change tremendously.As the US and EU markets are highly saturated, companies are looking into the Asian markets to expand and gain more revenues. Apart from China, Japan and South Korea, India is the 4th leading Asian soft drinks market and the market is still growing and has yet to reach its saturation point. In 2010, there is a substantial demand for soft drinks as the market has grown by 10. 4% (Datamonitor , 2011). Datamonitor (2011) even predicts that by 2015, the Indian market will grow to a value of $5. 8 million. Table 2 shows the growth of India soft drink market from 2006 to 2010.Table 2: India soft drinks market volume: million liters, 2006–10(e) Datamonitor (2011) also reports that as of 2010, the soft drinks industry has generated total revenues of $3. 8 billion and with 50% of the total revenues, carbonates sale is the most profitable category. Table 3: India soft drinks market segmentation: % share, by value, 2010(e) It is essential to note that currently there is a growing trend of â€Å"vitamin water† or â€Å"nutrient water† in the world as many people are becoming more health conscious.The Times (London) (2012) reports that even India is not spared from the trend as PepsiCo, together with Tata Global Beverages, intend to market the â€Å"nutrient water† to India’s urban, middle-class consumers where a bottle of such product will cost s lightly higher than a standard bottled water. Hence, this could greatly affect the retail sales of carbonates. A. G. Barr has already altered its products to regular variants to low calorie and no added sugar variants in accordance to the gradual shift towards healthly living in the UK (A.G. Barr, 2012). For example, its popular porduct, IRN-BRU now comes in a sugar free variation, the ‘IRN-BRU sugar free’. Thus, the â€Å"nutrient water† market is another sector A. G. Barr could develop into not only in UK but also in India. 3. RELATED AND SUPPORTING INDUSTRIES 3. 1 AVAILABILITY OF RELATED AND SUPPORTING INDUSTRIES India has huge supporting industries for the soft drinks market and the availablity of the main components for a soft drinks company in India is high.There are 453 sugar mills in India and the top 6 growing states are located in the Northern, Southern and Western regions of India (Maps of India, 2012). Noteably, the Indian government has been extentsi vely investing in the agriculture sector to ensure that the process of the sector from raw materials to warehousing and merchandising flow smoothly. And as for the aluminium industry, India has a sizeable number of aluminium plants located mainly in Northern and Southern regions. 3. 2 BARGAINING POWER OF SUPPLIERSAs inputs are readily available, suppliers are unable to provide their services or sell their products at a higher price than their competitors as it is of no loss to the soft drinks company since the company is able to get the same or better services and products from other suppliers. A. G. Barr is able to obtain the primary inputs for its products through several sources in the region or state. Thus, the bargaining power of suppliers such as the packaging producers and raw materials and soft drinks ingredients producers are relatively low (Datamonitor, 2011). 3. 3 BARGAINING POWER OF BUYERSThe power of the retailers and distributors in this market is weak as most soft dri nks manufactures work closely with the local bottling companies to distribute the ready for sale products to buyers within a certain region or sector (Datamonitor, 2011). Datamonitor (2011) also reports that with 46. 3% of the total market volume, the independent retailers such as the small family mart shops are the main distribution channels for soft drinks but this could change with the introduction of super and hypermarkets. Thus, consumers will have a wider range of soft drinks brands to choose from.In order to gain relatively significant market share, A. G. Barr needs to do plenty of advertising and promotion. One of the strategies A. G. Barr could adopt is to set their soft drinks at a lower price than the main competitors, TCCC and PepsiCo in the rural areas while maintaining the same price in the urban areas where most of the middle-income and high-income classes have high consumer purchasing power. 4. FIRM STRATEGY, STRUCTURE AND RIVALRY 4. 1 CULTURAL IMPACT ON FIRM STRATEG Y AND STRUCTURE A. G. Barr core strategic focus is based on the following 7 platforms (A. G.Barr, 2012): Core Brands and Markets Portfolio development Route to market Partnerships Efficient Operations People Development Sustainability To ensure these strategies and structure is maintain in other country, A. G. Barr has to train its overseas employees, make them understand and cultivate the A. G. Barr working culture. However, this will be a tough challenge in India due to the poor education and different socio-culture. Thus, A. G. Barr needs to accommodate its Western working culture with India working culture, however without losing its main mission and strategy.To ensure this is excuted properly, A. G. Barr needs to obtain a specialist in the Indian market and culture. 4. 2 RIVALRY AMONG EXISTING COMPETITORS In India, the soft drink market is dominated by three main players – The Coca-Cola Company (TCCC), PepsiCo and Parle Bisleri Ltd – securing 74. 1% of the total m arket volume (Datamonitor, 2011). Table 4: India soft drinks market share: % share, by volume, 2010(e) BBC News (2011) reports that TCCC planned to invest $2 billion in India to boost its market share and expected India to be in its top five markets by 2020.Meanwhile, PepsiCo intend to launch a new product, â€Å"nutrient water† with Tata Water targeting at the young urban consumers to gain more market shares (Pagnamenta, 2012). This shows how competitive the rivalry in the India soft drinks industry where the two major market shares are actively investing and developing new products to gain more shares. 4. 3 THREAT OF NEW ENTRANTS The big players of the India soft drinks industry are actively improving themselves and distinguishing their products through various methods. Furthermore, TCCC and PepsiCo are renowned world soft drinks brands which have been existing in the India market for many years.Though new companies in the industry may have difficulty competing with the exi sting players, it may accomplish small success by using different production method or focusing on the lesser ventured catergories of the soft drinks markets such as health drinks and energy drinks (Datamonitor, 2011). This could be a major break through for A. G. Barr as its most popular products; the IRN-BRU; is low in sugar and contains additional benefits of an energy drink. In addition, the Rockstar series which are designed to target those who lead active lifestyles may be able to attract the young, urban consumers.With several advertising accolades, A. G. Barr has the knowledge and is able use the power of media to attract potential consumers and gain more market shares. 4. 4 THREAT OF SUBSTITUTES The main substitutes for soft drinks markets are traditonal tea and coffee, homemade juices and fresh water from the water plants or piping system. As A. G. Barr and other leading soft drinks companies have diverse products to cater to the different needs of the consumers – c arbonates, bottled water, juices etc – this will narrow down the threat of substitutes.However, the threat is still relatively moderate as retailers and distributors may give more shelf space for traditional tea and coffee products as they may be stored at room temperatures (Datamonitor, 2011). 5. GOVERNMENT BBC News (2011) reports that India is ranked 95th out of 183 nations in the Transparency International Corruption Perceptions (TICP) list. Due to the high corruption scandals among its government officials, low or invisible legislative work, red tape and bureaucracy, India has dropped from 87th in 2010 to 95th (BBC News, 2011).Despite its numerous intervention, corruption in India is an issue which is very difficult to get rid off since most of the political members and officals have their own agendas and are resistant to change (‘India: Risk overview', 2011). Hence, foreign companies will faced many setbacks when they venture into the India sectors. 6. ROLE OF CHAN CE The role of chance plays a small part in factoring the soft drinks industry as most of the technology are at it most advanced state. The only main issue currently is the Iran oil crisis.As India still refuses to cut Iranian oil imports, this may lead to a huge setback if USA decides to attack Iran and ignore India’s relation with Iran (CBS News, 2012, Kennedy, 2012). With a potential strain relationship with USA, this could lead to severe freeze in the trade and foreign direct investments. Furthermore, the other two traid nations, EU and Japan, may follow suit USA’s decision to cut ties with India for refusing to withdraw the purchasing of Iranian oil. CONCLUSION In conclusion, the soft drinks market in India is huge though it is predominately hold by 3 major key players.To venture into this territory, a new company need to set itself apart from the majpr players through unique advertising, differentiated production method and diverse product offerings. New companie s may set an initial low price of its products to attract consumers however; this should not be a long term strategy. Companies need to have a huge capital investment to counter the corruption, trade policies and poor infrastructure. Thus, expenditures and initial start-up cost will be high and companies will have to redistribute part of the cost to its final consumers in order to gain profits.PART B: CRITICAL EVALUATION OF PORTER'S NATIONAL DIAMOND MODEL Michael E. Porter is a well renowned economic strategist whom has writen 18 books and over125 articles (HBS, 2008). With a core field in competitive strategy, Porter has written and developed a number of strategic frameworks such as the Porter’s National Diamond model and Porter’s 5 Forces analysis. Since the model was based on eight developed countries and two industrialized countries, an analysis on developing, growing countries such as India is flawed.This is because these developing countries are not on the same e conomic level as the 10 countries. Thus, though the Porter’s National Diamond (PND) model analysis almost every aspect of India’s profile, it still lacks in-depth analysis and companies should not base their analytical evaluation on the PND model alone. As supported by Van Den Bosch, and Van Proojien (1992), both authors believed that PND model provide limited analysis on the control of national culture on the competitive advantage of nations.Similar to the EU countries, India too has a diverse set of culture which plays significant role in the management of the country’s economy, laws, trade policies and governance. There are limited sources on India and the soft drinks market due to the lack of legistative work from the government officals. Furthermore, some of the reports or statistics may not be entirely accurate due to the high corruption level. For example, reports may state that India is able to generate 90% of its power but the power plants are inconsist ent and supplies are frequently distrupted.Also, to what extend is the literacy rate of India is correct? The literacy rates may be higher than stated as with 1. 22 billion people, India officials may have a tough job collecting the accurate datas. Moreover, with high poverty and low income, most of Indian citizens have the ‘thrifty mindset’ whereby they prefer things which are basically free even though it maybe harmful such as drinking untreated water. These are the pros of the PND model for India: Analysis different aspect of the country profileTakes into account the role of Government which is the most essential for India These are the cons of the PND model for India: Limited credible sources for analysis Little depth as India is a huge country with various swinging factors. Limited analysis on the cultural effect on a country’s competitive advantage Ways to improve the PND model for India: Supporting the model with other analysis model such as PEST, SWOT, Po rter’s 5 Forces and Fons Trompenaars’ Seven Cultural Dimensions. Intentsive research on the market and the growth of the market. REFERENCES A. G. Barr (2012) About Us.Available at: http://www. agbarr. co. uk/agbarr/newsite/ces_general. nsf/wpg/about_us-our_strategy (Accessed: 22 March 2012). BBC News (2011) Coke plans $2bn India investment in bid to boost growth. Available at: http://www. bbc. co. uk/news/business-15731884 (Accessed: 20 February 2012). BBC News (2011) India Transparency International corruption index blow. Available at: http://www. bbc. co. uk/news/world-asia-india-15979646 (Accessed: 01 March 2012). CBS News (2012) U. K. : Attack on Iran has â€Å"enormous downsides†. Available at: http://www. cbsnews. com/8301-202_162-57380838/u. . -attack-on-iran-has-enormous-downsides/? tag=mncol;lst;1 (Accessed: 20 February 2012). India. CESS (2004) Right to Drinking Water in India. Available at: http://www. cess. ac. in/cesshome/wp%5CWater. pdf (Accessed: 22 March 2012). CIA (2012) South Asia, India. Available at: https://www. cia. gov/library/publications/the-world-factbook/geos/in. html (Accessed: 20 February 2012). FAO (2012) Faostat. Available at: http://faostat. fao. org/site/339/default. aspx (Accessed: 01 March 2012). HBS (2008) Harvard Business School Faculty & Research. Available at: http://drfd. bs. edu/fit/public/facultyInfo. do? facInfo=bio&facEmId=mporter (Accessed: 10 April 2012). ‘India: Risk overview’ (2011) Business Asia, 43, 14, pp. 10-11, Business Source Premier, EBSCO [Online]. Available at http://searchebscohost. com (Accessed: 22 March 2012). Kennedy (2012) US Pleas for Asia to Cut Iranian Oil Imports Fall on Deaf Ears, Oilprice. Available at: http://oilprice. com/Latest-Energy-News/World-News/US-Pleas-for-Asia-to-Cut-Iranian-Oil-Imports-Fall-on-Deaf-Ears. html (Accessed: 20 February 2012). Maps of India (2012) India Agriculture. Available at:

Beautillion & church and school

When I look back unto my life, I find that it has – short as it may be – so far been a good one. Divided between church and school, and backed up by my home, I understand quite well that I am luckier than most youths my age. I don't do drugs – beyond the legally allowed ones, such as coffee – I don't drink. I don't have an unstable situation is my household, nor am I close to a dropout, as many youths are.I've found God and was able to implement Him into my life as an advisor and someone to talk to on an everyday basis. I don't meet with discrimination much, not more than any of my peers.And yet I find there is something left unfulfilled in my life. So I look back upon myself and the places I inhabit, and recollect, to move forward with the improved knowledge of myself. My home has always been good to me. I have always had a great relationship with my parents, who were an inspiration for the many things I do. Without their support, I would never have been able to gather the determination to study the saxophone long enough to be an active member in a marching band. They are also the ones who taught me compassion and to look at the elderly in a different, kind light.This has led to one of the most enjoyable experiences of my life: using my ability to create music to help the elderly in their retirement homes. This is a daily school of tolerance and kindness for me, and I can with all honesty say that I have learned much from them and with their help. My parents have also always been there for me, through thick and thin, and for that I am eternally grateful. School is a very important part of my life. It gives me the information I need to live well. I am a good student, my grades are above average, but the more I learn, the more I see that education I am getting is really rather basic.Since I study more than I am supposed to by normal school standards, I can see that there is much more to be learned than high school gives us. There are obvious gaps in our education, and I think they create part of the problems this country is having. I try to alleviate the unfortunate side effects of early specialization through my own efforts, but this is rather difficult. I can only hope that when I get into college the situation will be somewhat amended by the possibility of free research and the aid of experienced scholars.Still, school is a great learning experience for me, because, even despite the lack of serious understanding of the natural and social sciences, it is a great place to adapt to adult life and learn how to gradually take responsibility. I try to make the most of school, but am anxious to gain the greater opportunities of college. My church life is a good one, as well. I am a Baptist, and love my congregation for the principle of sola scriptura. Every single Baptist must think for himself and commune with God directly.I know I have a living, personal God looking after me, and I confide in him. When I look at m embers of other confessions I feel sadness, because I know that very many of them are mistaken and are led down the darker paths of life, and quite possibly into the bowels of Satan. I try to help them best I can, through intelligently questioning them on their morality and faith in God. I try not to act too strongly in my desire to help, as many people consider such actions an infringement of their personal space, even though I am simply demonstrating how Baptism helps in living a good life.However, I am happy in the lap of my Church, and I try to lead others to it by example. After all, if we do not help these people, who will tell them that they are in the grave danger of sin? I take pride in getting the chance to help those who strayed from Jesus’s flock. My life may seem perfect from this essay. I am very well-rounded education-wise; I have a good home, and a direct hotline with God. Yet there is something always left unfulfilled. I do not mean the failures of life †“ those I have long learned to accept and to listen to as mere messages.Perfection is lonely, and, though I have most anything I really want, I do not know what to desire further. I have reached a stage in personal development when just helping myself is not enough. A new need opens up in me, slowly and steadily. It is the need to help others. What use is there for good in my own life if my best friend is troubled? How worthy am I if my mother cries at night, for any reason? These questions haunt me constantly, and drive to begin a new stage – life as a servant to the people.

Increase in Tommy John Surgery Amongst Young Athletes

In order to keep up with the competition, athletes must constantly look for a competitive advantage. There are many ways to do this, both good and bad, legal and illegal. The hottest trend in today's society is very unique and out of the ordinary. Young athletes have been turning to a procedure called Tommy John surgey in order to get a boost in athletic performance. This surgery has been sought out by these young athletes even when not injured, and this has outraged many professionals and doctors around the world.This growing trend has been highly debated and will continue to be until some sort of guidelines are set. Tommy John surgery is reconstructive surgery of the ulnar collateral ligament in the elbow. This surgery has been common amongst college and professional athletes over the last few decades, most notably baseball players. The surgery was first performed in 1974 on former Major League Baseball star Tommy John by Doctor Frank Jobe. The surgery was so revolutionary, Doctor Jobe decided to name the surgery after his first patient.The process for Tommy John surgery is a quite simple process that has evolved over time. Basically, when ulnar collateral ligament in the elbow becomes damaged, a tendon needs to be taken from another part of the body in order to replace the damaged one. The new tendon is carefully woven into a figure eight pattern in the elbow bone. There is a slight risk of damage to the ulnar nerve, but if done carefully, the process is pretty routine these days. One of the key reasons why young athletes are opting for this surgery is the rising success rate ever since it has been in existence.When it was first discovered and performed, the surgery was given a 1 in 100 success rate by surgeon Frank Jobe. The success rate as of 2009 is an astonishing 85-92 percent. The time it takes to recover depends on the sport, and the position played in that sport. On average, it takes between 6 and 12 months to fully recover, with baseball pitchers tak ing the longest. The causes for this surgery can be a variety of situations. Through the repetitive stress of the throwing motion, the ulnar collateral ligament can become stretched, frayed, or torn severly.In pitchers, the total number of pitches thrown is the best way to monitor elbow issues. The type of pitch thrown, such as a curveball or a slider, also has an effect but not quite as much of one as the number of pitches thrown. Children these days are beind overworked more than ever, thus causing a dramatic increase in elbow issues in young athletes. The growing concern with this surgery as of late has been the urge of these teenagers who want to get this surgery even when they are not injured.The reason for this is because since so many athletes come back from this surgery playing at a much higher level than pre-surgery, these young kids figure that they might as well get the surgery before they can get hurt. Parents are also at fault here as well because there are many cases w here the parent is the initiator as well. Beau Wycoff, a freshman baseball player for his hometown high school Toms River North, is facing this same issue. His father believes that he should get Tommy John surgery because he doesn't throw as hard as the other boys on the team.He isn't looked at as a top player, and his father believes that this will make him stronger and throw much harder. Beau is not on the same page and is very torn about this situation. â€Å"I want to be the team's top pitcher, but having this surgery when I'm not hurt is something I am not sure about,† Beau said. This is just an example of what goes on all over the country with young athletes and their decisions to acheive a competitive advantage. In an e-mail response from the Center for Sports Parenting, they simply are irate about this situation.They believe that there should be a significant medical issue with the elbow for someone to legally go through with the surgery. Also mentioned was pressure f rom parents in order to get this surgery is a huge concern in dealing with this topic. The Center believes that operating on a perfectly healthy elbow in order to get some kind of advantage is an unnecessary risk for a young athlete. Situations like these make Tommy John surgery look like it's a bad thing, and that certainly is not the case. It should only be seen as a bad thing when it is abused by people who truly do not need it.This surgery has been proven by many studies to be very positive. In one study where a questionarre was sent out to 743 patients who had the surgery, 94. 5 percent were baseball players and the other 5. 5 percent were track, football, and other. Out of these people questioned, 622 patients or 83 percent, returned to their previous level of play or higher. The average recovery time of these patients was 11. 6 months. Also recorded was that only 10 percent of these patients had complications, which were mostly minor.Guisto Salicetti has been a baseball pitch er since he was 7 years old. He came to St. Peter's College on a baseball scholarship after dominating the high school ranks for 4 years. After arriving at school he soon had elbow troubles and found out he needed Tommy John surgery. The surgery went well and he is currently lightly throwing and should be able to pitch in a game in no time. â€Å"The surgery was a very positive for me and even though the recovery has been a lot of hard work, hopefull it will all be worth it in the end,† Guisto said.Tommy John surgery has become a phenomenon in the last couple of years. If done for the right reasons, the procedure is a great innovation is surgical medicine. There are some circumstances where this surgery can be abused and mistreated. This needs to be addressed in the near future because young athletes and parents are taking this too far. Tommy John surgery should be all about success stories and revitalizing careers, not about controversy and potentially ruining a young teenag ers's promising athletic experience.

Consumer behavior Assignment Example | Topics and Well Written Essays - 2750 words

Consumer behavior - Assignment Example Thus a study and understanding of this topic can be realized to be of most value to the marketers who need to understand the behavior of the consumers in order to target their minds accordingly (Blythe, 2008, pp.3-8). The need for understanding the behavior of the consumers is mostly needed by marketers since it helps to identify the psychology of the consumers for particular products available in the market. Also the influence of the products and their brands on the consumers can be determined. This enables the marketers to identify and target their customers accordingly realizing their choices and preferences, their lifestyles, their income and ways of expenditure, and mentalities towards particular products or services (Role of Consumer Behaviour in Marketing, 2012). An important feature of marketing is the marketing mix that refers to the plans and ideas combined and represented by marketing representative intending to promote a specific product or a brand. The different elements of marketing mix include, in association with the product, the product, price, place, promotion, people, process, and physical evidence (Marketing Mix- Meaning and Its Elements, 2012). The present study focuses on an understanding of the marketing stimuli that influences consumer behavior, the marketing mix stimuli that are formed in order to influence the behavior and responses of the consumers, their obvious behaviors, their emotions and feelings in association with products available in the markets. In other words, the cognitive response, affective response and behavioral responses of the consumers would be studies. Marketing Mix and Cognitive Response of Consumers: Cognitive response of a human being refers to the behavior that emerges from persuasive communication with another party (Cognitive Response Theory, 2000). Thus in regard to marketing and the use of marketing mix, the cognitive response of the consumer can b realized to be the one that is obtained as a result of the persuasion that the marketing mix is capable of presenting in front of the consumers. There are different theoretical approaches to understand the behavior of consumers. One of these is the cognitive approach. This approach attributes behavior or the action that may be observed to intrapersonal cognition. In this regard, an individual is considered as a processor of information. It is observed and discussed that the environment as well as the social knowledge that an individual experiences are influential on the behavior of the consumer. In other words, the environmental and social stimuli are received by the consumers as inputs for different products depending on which their purchasing decisions may vary (Bray, n.d., p.6). A response model may be illustrated as provided in the following figure: Figure 1: Stilumus-Organism- Response Model of Decision Making (Bray, n.d., p.7). According to the above figure, there lies a linear relationship between the stages of stimuli, organism and response where the external stimuli that act upon the individuals include the environment and society. Studies by modern theorists â€Å"acknowledge that information processing is conducted by an active organism whose past experience will influence not only the processing of such information but even what information is sought and received† (Bray, n.d., p.7).

Final Exams Term Paper Example | Topics and Well Written Essays - 1000 words

Final Exams - Term Paper Example 1. B 2. E 3. D 4. D 5. A 6. D 7. A 8. C 9. C 10. C 11. C 12. A 13. C 14. D 15. C 16. A 17. A 18. C 19. D 20. C 21. C 22. B 23. C 24. C 25. D 26. A Computation Section (Answer 6 Questions) Follow instructions in the Final Examination document. Answer all questions according to the instructions. Number each question here according to its number in the Final Examination document provided by your instructor. Show your work. 1. Solution: mass = 10 kg ; horizontal force (P) = 50 N ; frictional force (f) = 25 N By Newton’s Second Law of Motion: F = ma P - f = m*a ---? 50 - 25 = m*(10) ---? 25 = 10*a Dividing each side by 10 ---? a = 2.5 m/s2 2. Solution: (a) frequency = 3 cycles / sec (based on the given) (b) wavelength = 2 meters (given) (c) speed = wavelength * frequency = (2 m.)*(3 cycles / s) ---? speed = 6 m/s 3. Solution: First, find the rate constant ‘k’ ---? k = = ---? k = 0.2235 Applying A = A0 e –kt where A0 - initial amount and A - amount at any time (t , min) At A0 = 1.0 gram and t = 9.3 minutes A = (1.0) ---? A = 0.1251 gram 4. Solution: Since V = I*R where V = 6 V and R = 10 ohms Then, current I = V / R = ---? I = 0.6 Ampere and power, P = I2R = ---? P = 3.6 Watts 5. Solution: pH = - log [H3O+] = - log (1.0 x 10-5) ---? pH = 5.0 Since the pH is below 7.0 (neutral), then the solution is ACIDIC. pH + pOH = 14 ---? 5.0 + pOH = 14 ---? pOH = 9.0 pOH = - log [OH-] so that [OH-] = = [OH-] = 1.0 x 10-9 M 6. Solution: (a) Start balancing atoms other than O atoms 2 Ni + 3/2 O2 ---? Ni2O3 Then get rid of fraction coefficient(s) by multiplying each by 2 4 Ni + 3 O2 ---? 2 Ni2O3 (b) Start balancing with HF, then HBr F2 + 2 HBr ---? Br2 + 2 HF Essay Section (Answer 8 Questions) Complete these answers in your own words. Follow instructions in the Final Examination document. Answer all questions according to the instructions. Number each question here according to its number in the Final Examination document provided by your instructor. 1. How would you explain the difference between kinetic energy and potential energy? Give an example from the real world where potential energy is transferred to kinetic energy. Kinetic Energy (KE) is the energy associated to the body or object in motion whereas Potential Energy (PE) is the energy stored in a stationary particle or system based on its position, specifically height. One concrete example of conversion from potential to kinetic energy is an automobile at rest on top of a hill is driven down the slope so that it is set in motion which may vary over time when the driver decides to increase or decrease its speed. 2. How would you describe the differences between heat, temperature, and thermal energy? Give examples of how each term is used. Temperature is an intensive property and a measure of hotness or coldness of an object or body of particles. On the other hand, heat is referred to as an energy transfer that takes place due to temperature difference while thermal energy is r egarded as an internal energy of a thermodynamic system. Heat flows from a region of higher temperature to a region of lower temperature and without a change in temperature, no heat is shifted. As an energy established within the system, moreover, thermal energy may either increase or decrease when work is done by or on the system and similarly, when heat is absorbed by the system or released on the

Assessment item 2 Essay Example | Topics and Well Written Essays - 2000 words

Assessment item 2 - Essay Example The data they will derive shall be organized and analyzed for measures of center, which will be represented on a bar chart of line plot. 4. They put in the data about the raisins on the worksheets to compare the guesses and estimates, and go around the pairs to collect data garnered by the whole class in order to get for the minimum, maximum and median and mode. If the graph plots values against their frequency in the data, then the values are displayed along the horizontal axis, while the height of each column indicates the number of data elements that have that value. The first task shows students how to go about guessing, estimating, and all the preliminary information necessary to gather, organize, and analyze the data and values derived. It also introduce students to representations of data namely the bar graph and the line plot. From the knowledge and skills they derive from this activity, they get to apply it to the second task. Whereas the first task offered grouped data since everyone used the same data sources, the second task offered ungrouped data where students can collect from various sources of their choice. The first task may be considered teacher-directed while the second task gives the students more leeway to conduct their own investigations.   First to Twenty One: The game First to 21 gives students opportunities to explore the differences between mathematical and social fairness. With the deck of cards, each player takes one and adds up the value of the cards they pick until they reach the value of 21 or over. The last player who picks that card reaching 21 or over wins. 3. Player 1 goes first and chooses the top card and says its value. Player 2 does the same and adds the value of his card to that of Player 1’s. The two players take turns taking a card and announcing its value, adding it to the combined